Build your program
Decide how your customers earn points, what they can redeem, and how tiers reward your best customers.
By Jason and 1 other2 authors40 articles
Points & activity rules
Every activity you can award points for, from purchases and reviews to birthdays and referrals, plus how points expire.
- What are activity rulesHow activity rules award points, and how to decide what a point is worth.
- How points workWhat points are, the five states they can be in, and why some arrive pending.
- Activity: Join programGive your customers points for joining your loyalty program, and choose what counts as joining
- Activity: Make a purchaseAward points when customers buy from your store, and control which parts of an order earn them
- Activity: Bonus points on products and collectionsTwo rules that award bonus points on top of Make a purchase, when a customer buys a chosen product or from a chosen collection.
- Activity: BirthdayGive your customers points or a reward on their birthday, every year, automatically
- Activity: Leave a reviewGive points for reviews, whether your review platform has a dedicated rule or needs a custom one
- Activity: Visit online shopGive your customers points for coming back to your store
- Activity: Social followingGive points to your customers for following you on Facebook, Instagram, X and TikTok.
- Activity: CustomGive points for anything else your customers do, completed by hand or through our API
- Activity: Newsletter signup [Shopify]Give points when a customer opts in to marketing on your Shopify store
- Activity: Visit a URLGive your customers points for opening a page you choose, such as a blog post or partner site
- Activity: Receipt uploadAllow your customers to upload receipts, to bring shoppers back to your program.
- Give points for previous guest purchasesGive a guest their points for what they already bought, so they join with a balance instead of at zero.
- Points modifier [Shopify]Award more or fewer points on particular products, collections or subscription purchases
- Order editingHow editing a Shopify order changes the points your customer has already earned on it.
- Points expirationRemove unused points after a period you set, using one of four methods, and warn your customers before it happens.
- Activity: Refer-a-friendLet your customers share a referral link, so they earn points and the friend they bring gets a discount on their first order.
Rewards
The reward types your customers can redeem points for, with redemption limits, expiration, and discount combinations.
- Reward: Custom voucherHand out Shopify discount codes you created yourself, one per claim, from a pool you upload.
- What are rewardsThe reward types you can offer, what a point is worth, and the settings every reward shares.
- Reward: Discount (flat and percentage)How to create flat and percentage discounts
- Reward: free shippingLet customers spend points to have their shipping covered, up to a rate you set.
- Voucher rewardsFree product, product discount and collection discount rewards, and the settings they share.
- Reward: free product (seamless)A one-click free product on Shopify, added straight to your customer's cart with no voucher code.
- Reward: custom rewardOffer a reward that does not fit the standard types, fulfilled by you or by webhook.
- Reward: subscription discount rewardsGive customers money or a percentage off a subscription order, on Recharge or Skio.
- [Shopify Plus]: Gift cardsHow gift card rewards work, and how points are earned on gift card orders.
- Reward: Cross-store rewardsRewards claimed in one of your stores and used in another.
- [Shopify Plus] Reward: Redeem points at checkoutHow to let customers spend points for money off inside the Shopify checkout.
- Reward redemption limitsSet limits on how many rewards a customer can redeem
- [Shopify] Reward expirationHow to add an expiration to your rewards
- Custom prefixesReplace the default LL- prefix on your voucher codes with one of your own.
- Reward and discount combinationsWhich rewards can be combined with other discounts at the Shopify checkout.
- Reward: subscription product rewardLet subscribers spend points on a product added to their next subscription order.
Tiers
Group your customers into tiers by spend, orders, or your own conditions, and give each tier its own benefits.
- Building tiers & how they workBuild your tier structure, choose how customers qualify and how long a tier lasts, and launch your tiers.
- Calendar-based tiersEvaluate your customers on the calendar year, so everyone's tier is reviewed on the same date.
- Order-based tiersMove customers up on the number of qualifying orders they place, rather than on spend or points.
- Conditional and subscriber tiersGive a group of customers their own version of your loyalty program, using a tag on their Shopify profile.
- Hidden tiersKeep a tier off your loyalty page so only the customers in it can see it.
- Tier benefitsGive your customers rewards and perks they only get by reaching or staying in a tier.