Subscription product rewards are available on Shopify, from the Plus plan up, to stores running subscriptions through Recharge or Skio.
In this article:
Overview
A subscription product reward lets a customer spend points on a product that is added to their next subscription order. It works like a seamless free product reward, except it attaches to an existing subscription rather than to a one-off cart.
Only customers with an active subscription can claim one. Anyone else sees Requires a subscription on the reward and cannot claim it.
How to set up a subscription product reward
Log in to your LoyaltyLion account
Go to Program, then Rewards
Click Create reward, then select Free product (subscriber)
Under Product, pick an existing paid product from your store
Enter the Points cost. If your program has tiers, you set a cost for each tier instead
Under Display, add the Title your customers see, and an image if you want one
Set any of the optional settings below
Click Create
Your reward then appears in your rewards list, ready for your subscribers to claim.
If you use Recharge, turn off the Edit upcoming quantity setting in your Recharge dashboard. Otherwise extra units of the product can be discounted along with the free one.
Other settings
As well as the product and its points cost, a subscription product reward offers:
Customer redemption limit. How many times one customer can claim this reward in a period you choose
Inventory limit. A cap on how many can be claimed across your whole program
Display image. Once you choose an image you can tick Use this image wherever this reward appears
Terms and conditions. Shown in a pop-up from the loyalty page
Availability. Which sales channels the reward appears on, and any country restrictions
Subscription product rewards cannot be offered at your point of sale, so POS is not selectable in the Availability section.
How your customer claims it
Your customer chooses a variant if the product has more than one, then applies the reward to their subscription. We add the product to their next subscription order, and they can see it in their subscription portal.
FAQ
What happens if a customer cancels their subscription?
The reward is refunded and their points go back to them.
Can a customer without a subscription claim the reward?
No. If we cannot find a subscription for them, the reward shows Requires a subscription and cannot be claimed.
How is this different from a seamless free product reward?
A seamless free product is added to the cart the customer is shopping with right now. A subscription product reward is added to their next subscription order instead, so they do not need to be mid-purchase to claim it.