Rewards are codes that are generated and used at the checkout - in simple words! A customer earns points and redeems them for rewards.
In this article:
- Types of rewards
- How much each point is worth
- Setting minimum spend
- Expiry Period
- Splitting vouchers over two purchases
- [Shopify] Using multiple vouchers at once
- Changing amount of points
- Double point weekends
- Refund unused customer rewards
Types of rewards
Click on each reward to find out how it works and how to set it up:
- Money off voucher
- Percentage discounts
- Free shipping
- Free product (voucher)
- Free product (seamless)
- Product discount voucher
- Auto top up voucher
- Custom Reward
- Subscription rewards
- [Shopify Plus] Gift cards
- [Shopify] In-cart product rewards
How much each point is worth
If the set up is following:
Make a purchase rule: 5 points for $1
Money off voucher: $5 redeemable for 500 points
If you have your program set to give 5 points per every $1 spent and a $5 money off reward requiring 500 points > a customer would need to spend $100 with you to earn those 500 points.
To work out how much a point is worth you would divide the money off amount by the amount of points required - in this case divide $5 by 500 points. This means each point is worth 1 cent.
500points/$100 = 5% <- You give customers 5% back.
SuccessTip: We recommends to set up maximum 5% back
Setting minimum spend
We don't usually recommend this. Why? Because the shoppers, your customers, have earned those points. It's a bit odd to say there are some points for spending hundreds with me, but you can't use them unless you spend hundreds more.
SuccessTip: work out your margin and set the points for purchases well within it and don't set conditions on vouchers. Unless it's a referral voucher. If you offer free shipping on your products make sure that it is also included in your margin.
Please see article "Point Expiry" for more information.
Splitting vouchers over two purchases
All vouchers need to be used in one purchase
[Shopify only] using multiple vouchers at once
Shopify only allows the use of one discount code (voucher) per order. This can prevent you from combining offers from multiple sources if both sources are providing discount code rewards.
For example, if you want to use both a LoyaltyLion voucher code and a voucher code from another Shopify app, you won't be able to apply both.
To workaround this, use gift-card rewards from LoyaltyLion (or from the other offer provider), this will allow your customers to use rewards from both providers, as gift cards are not subject to the same restrictions.
Note that gift cards are a ShopifyPlus feature and available for LoyaltyLion Small Business plans and above.
Changing amount of points
You can't change the number of points the reward requires. If you want a different amount then delete the existing reward and create a new one.
Double point weekends
If you would like to give double points for a weekend offer:
Go into your merchant account for LoyaltyLion > find the rule and amend the amount of points to double the normal amount - remember to change these back after the required time!
To promote this you could add a banner to your store template - 'double points weekend' or use your email marketing software to email your customers.
Refund unused customer rewards
Click here to follow the instructions on refunding rewards