Rewards are codes that are generated and used at the checkout. A customer earns points and redeems them for rewards.
Types of rewards
Click a reward to find out how it works and how to set it up:
Voucher rewards, covering free product, product discount and collection discount
How much each point is worth
Take a program set up like this:
Make a purchase rule: 5 points per $1
Money off voucher: $5, redeemable for 500 points
A customer would need to spend $100 with you to earn those 500 points.
To work out what a point is worth, divide the money-off amount by the points required. Here, $5 divided by 500 points means each point is worth 1 cent. Put another way, 500 points per $100 spent gives your customers 5% back.
Success tip. We recommend giving no more than 5% back.
Setting a minimum spend
We do not usually recommend this. Your customers have earned those points, and it reads oddly to say they have earned points for spending hundreds with you but cannot use them unless they spend hundreds more.
Success tip. Work out your margin, set the points for purchases well within it, and avoid conditions on vouchers, unless it is a referral voucher. If you offer free shipping on your products, make sure that is included in your margin too.
Expiry period
Related: Points Expiration
Reward and discount combinations (Shopify only)
Loyalty rewards can be combined at checkout with other discount types on Shopify. To enable or disable discount combinations for Seamless Free Product rewards:
Log in to your LoyaltyLion account
Select Settings in the bottom left corner
Select the Program Settings tab
Select Rewards
Scroll down to Discount combinations
Seamless Free Product rewards can then be combined with other product, order and shipping discounts, as long as the other discount is also set to be combinable.
For all other rewards, discount combination settings live in the reward itself. Go to Program, then Rewards, select the reward, and you will see its discount combination settings.
Full stacking is available to brands using Shopify's Checkout Extensibility, and limited stacking to those using checkout.liquid.
Related: Reward and Discount Combinations
Refunding unused rewards
Related: Refund unused rewards
Exporting all claimed rewards
Related: Exporting Your Data
FAQ
Can I split a voucher over two purchases?
No. Each voucher has to be used on one purchase.
Can I change the number of points needed to claim a reward?
No. If you want a different amount, delete the existing reward and create a new one.
As a custom store, can I import non-unique codes to share weekly with my customers?
We do not support that, and an upload of that kind would fail. You would most likely end up with one deduplicated code, because we require a minimum voucher count.
Can I temporarily hide a reward without deleting it?
Yes. Edit the reward and set it to inactive, and it will not show on your site. You can reactivate it at any time.
Note: if a customer already has an unused reward, they can still apply it to their order even if you later set it to inactive.
Can I restrict a reward to specific countries without affecting the rest of my loyalty program?
Yes. Country restrictions are set at the reward level, so you can limit free shipping to your profitable markets while leaving all other rewards visible globally. Nothing else in the program changes.