Tiers are available on our Advanced and Plus plans, and as an add-on on Classic. To add tiers to your account, contact our Support team at support@loyaltylion.com.
In this article:
Overview
Order-based tiers move your customers up on the number of qualifying orders they have placed, rather than on how much they have spent or how many points they have earned. They are an alternative to spend-based and points-based tiers, and once set up they behave the same way: your customers move up as soon as they qualify, and we tell them with an on-site notification.
Order-based tiers reward frequency, so they suit stores where a customer coming back often matters more than the size of any one order. You choose your entry mode when you build your tiers.
Setting a minimum order value
When you set up an order-based tier, you can set a minimum order value. This is the amount an order has to reach to count toward your customer's tier progress, so a run of small orders does not move someone up a tier on its own.
You also choose what that minimum is measured against:
Order total, which is the full amount your customer paid, including shipping and tax.
Product subtotal, which is the value of the products alone, excluding shipping and tax.
Say your minimum order value is $50. A customer buys $49 of products and pays $6 shipping. Measured on order total their order is $55, so it qualifies. Measured on product subtotal it is $49, so it does not.
Order total is the default. Both the minimum order value and the basis it is measured against lock when you launch your tiers, so decide which you want before you go live. To change either afterwards, contact our Support team at support@loyaltylion.com.
What counts as a qualifying order
Not every order counts toward an order-based tier. An order has to be paid and not cancelled, and it has to fall inside your tier evaluation window. Beyond that, two things affect whether an order reaches your minimum.
Refunds come off the total. We measure what your customer actually paid, after any refunds. Refunding part of an order can take it below your minimum, and it then stops counting toward tier progress.
Gift card payments do not count. Any part of an order paid with a gift card is excluded, so an order can reach your minimum at checkout and still fall short once the gift card is taken off.
A fully refunded order never counts, whatever your minimum.
What your customers see
On your loyalty page, your customers can see how close they are to the next tier, including the minimum order value each order needs to reach. For example:
Place 2 more orders worth at least $50 to reach Gold
This appears in every language your loyalty page supports, as part of customer tier progress.
FAQ
Can I change the minimum order value after launching?
No. The minimum order value and the basis it is measured against both lock when your tiers launch, in the same way as your boundaries and your entry mode. To change either, contact our Support team at support@loyaltylion.com.
Does a refunded order still count toward a tier?
It depends on how much you refunded. We measure what your customer actually paid, so a partial refund that leaves the order above your minimum still counts as one qualifying order. A refund that takes it below your minimum, or a full refund, means it no longer counts.
Can I import customers into order-based tiers?
Not in the same way as spend-based or points-based tiers. Tier imports carry a starting spend or points value, and order-based tiers do not accept one, so an imported customer builds their order count from their real orders only. If you need to place specific customers in a tier, move them there from their customer page instead.
Do I have to set a minimum order value?
No. Leave it blank and every paid, uncancelled order counts toward your customers' tier progress, whatever it is worth.