To see which plans include Loyalty Tiers please see our pricing page. If you would like to add Loyalty Tiers to your account, please contact support@loyaltylion.com.
For more information on tier evaluation and how customers move between tiers, please see building tiers and how they work.
What is tier progress?
Tier progress presents the number of points or spend that the customer has earned towards their current tier. You can enable the Tier Progress Bar so customers can see their current tier progress, and you can also see a customer's tier progress on their profile page in LoyaltyLion.
Please note, tier spend/tier points can be different from your customer's current points or total revenue.
Tier progress values take into account the tier duration of your live tiers. This would be either:
Rolling 12 months
Lifetime
Calendar year
Tier Progress Bar
Merchants can showcase customer progress within their current tier or display their journey across all tiers with 2 components:
Single-tier view: Highlights progress within their current tier.
Multi-tier view: Displays progress through all tiers.
How to enable:
Theme editor: easily enable and customise the Tier Progress section without writing a single line of code.
Embeddable component: For more advanced customisations, merchants can use our embeddable component. This option allows developers to style the progress bar using CSS, giving more advanced control over its appearance.
Customers can see how much more they need to stay in their current tier and how much more they need to reach the next one — as spend or points, depending on your program, when applicable (e.g, there is no “next tier” line for customers already in your top tier).
Note: in the above example, the tiers are set up as the default rolling 12 months. The customer entered the Silver tier on 14th May 2026, hence why they see "spend £500 by 14/05/2027 to reach Gold" - 12 months after their tier membership started
Customer Profile
Progress bar when they can still move up a tier
You’ll typically see:
Their current tier on the left (e.g. Silver).
The next tier on the right (e.g. Gold) — that’s the tier the bar is progressing toward.
A bar that fills based on how close they are to the next tier’.
A summary line, for example:
Spend program: “£735 tier spend⋅ £265 to go · Next tier review: 1 Dec 2026”
Points program: “1,250 tier points · 250 pts to go · Next tier review: 8 May 2026”
What each part means
Text | Meaning |
$X tier spend / Y tier points | How much qualifying spend or points they have right now toward their current tier. |
$X to go / Y pts to go | How much more qualifying spend or points they need to reach the next tier |
Next tier review: [date] | The next date when that “tier spend” or “tier points” number may change — for example because older purchases or points drop out of the time window your program uses, or because a fixed evaluation period ends. |
When they’re already on the top tier ( Highest tier )
You’ll see:
Their tier name and Highest tier (there is no higher tier to show on the right).
The bar will appear full — they’re not progressing to another tier because there isn’t one.
You may still see tier spend or tier points and, if applicable, Next tier review.
Example lines
Spend: “$1,200 tier spend” and maybe “Next tier review: 1 Jan 2027”.
Points: “5,000 tier points” and maybe “Requalified for Gold · Next tier review: 1 Jan 2027”.
Requalified for [tier name] means: based on current rules, they’re on track to still meet the requirements for that tier when the program next evaluates them — i.e. they’re not currently projected to drop down because they don't have enough spend/points
Projected: [tier] and needed to requalify
Sometimes an extra line appears, for example:
Spend: “Projected: Silver · $80 needed to requalify for Gold”
Points: “Projected: Silver · 500 pts needed to requalify for Gold”
What it means
Projected: [tier] — If nothing changes, when the next tier evaluation happens, they may end up in that tier (often a lower tier than they’re in now).
$X / Y pts needed to requalify — Roughly how much more qualifying spend or points they’d need before that check to stay in the tier they’re in now (e.g. stay Gold instead of dropping to Silver).
So this block is a heads-up: they’re at risk of moving down unless they earn enough in time.
Conditional tier (no spend/points bar)
Shows the tier name and the label Conditional tier.
Meaning: This tier is not shown as a normal spend/points tier. Entry is driven by the tag the conditional tier uses. There’s no standard progress bar in this view.
Manual tier (no spend/points bar)
Shows the tier name and the label Manual tier.
Meaning: This tier was assigned manually (for example by your team), not earned through the usual tier spend or tier points rules. There’s no standard progress bar in this view.
Summary
Tier spend / tier points: What counts today toward tier status under your rules.
$ / pts to go: How much more they need for the next tier (when applicable).
Next tier review: When that tier spend/points figure may next change (often when old activity leaves the window or a period ends).
Requalified: On track to keep the current tier at the next check.
Projected / requalify: Warning they might move down, and how much they’d need to stay where they are.
Conditional / Manual: Special tier types without the usual progress bar.