To see which plans include Loyalty Tiers please see our pricing page. If you would like to add Loyalty Tiers to your account, please contact support@loyaltylion.com.
For more information on tier evaluation and how customers move between tiers, please see building tiers and how they work.
What is tier progress?
Tier progress presents the number of points or spend that the customer has earned towards their current tier. You can enable the Tier Progress Bar so customers can see their current tier progress, and you can also see a customer's tier progress on their profile page.
Tier Progress Bar
Merchants can showcase customer progress within their current tier or display their journey across all tiers with 2 components:
Single-tier view: Highlights progress within their current tier.
Multi-tier view: Displays progress through all tiers.
How to enable:
Theme editor: easily enable and customise the Tier Progress section without writing a single line of code.
Embeddable component: For more advanced customisations, merchants can use our embeddable component. This option allows developers to style the progress bar using CSS, giving more advanced control over its appearance.
Tier Spend/Points
Depending on how you set up your tiers, this will display as either tier spend or tier points. The values update dynamically as customers earn points or make purchases.
Customer Profile
Tier Progress Bar
Note: in the above example, the tiers are set up as the default rolling 12 months. The customer enrolled and entered the tier on 10th April 2025, hence why they see "earn 2,518 more points by 10/04/2026 to reach Silver" - one year after their tier membership started. See 12-month rolling evaluation
Please note, this field can be different from your customer's current points or total revenue.
Tier progress values take into account the tier duration of your live tiers. This would be either:
Rolling 12 months
Lifetime
To the next tier
Below the tier spend/points, you'll see a number of points or spend the customer is required to accumulate in order to move into a higher tier.
To stay in the tier
In certain cases, you will see points or spend to stay in tier.
Customer Profile
Tier Progress Bar
Note: in the above example, the tiers are set up as the default rolling 12 months. The customer moved into the second Silver tier on 21th April 2025, so they have 12 months to earn enough points to stay in this tier, hence why they see "Earn 3,000" more points by 21/04/2026 to stay in Silver". See 12-month rolling evaluation
Manual move to a boundary tier
One of the cases, when you will see stay in tier is when a customer has been manually moved to a boundary tier. Because the move was manual, they did not earn the required spend to reach this tier through purchases. In order to stay in a tier, they must first spend a required amount before the tier is re-evaluated again at the end of their 12-month tier membership.
12-Month Rolling Evaluation
If you chose our recommended 12-month rolling evaluation for tier membership, customers must spend money or earn enough points within the 12-month period to remain in their current tier or move into the next tier.
Example Tiers:
Tier 1: $0 - $500
Tier 2: $500 - $1000
Tier 3: $1000+
Example Scenario:
Initial Purchase: A customer enrolls in the Loyalty Program and places an order for $200 on March 30, 2023.
Note: Because they are in the lowest tier, their required spend to stay in Tier 1 is not displayed, as they cannot move down from this tier.
Second Purchase: On April 10, 2023, the customer places a second order for $350. Their total spend now reaches $550, moving them to Tier 2. Their Tier 2 membership will expire on April 10, 2024.
Rolling Period Impact: When their Tier 2 membership expires on April 10, 2024, both initial orders ($200 + $350) will fall outside the rolling 12-month period. Therefore, their required spend to stay in Tier 2 will show as $500.
Third Purchase: On April 30, 2023, the customer places another order for $250. This order will still be within the rolling 12-month period when their Tier 2 membership expires. As a result, their required spend to stay in Tier 2 is reduced to $250.
Staying in Tier 2: If the customer spends $250 before their Tier 2 membership expires, they will remain in Tier 2. If not, they will move down to Tier 1.
Exceptions
There are scenarios where you will not see a customer's tier progress.
Tier spend/points
Tier spend/points will not appear if a customer is in a:
conditional tier
manual tier, i.e a tier where tier changes are made exclusively through manual adjustments
Tier spend/points to next tier
Tier spend/points to next tier will not appear if a customer is in:
the highest boundary tier
Tier spend/points to stay in tier
Tier spend/points to stay in tier will not appear if:
a customer is in the first tier, as there is no lower tier the customer can be moved down to
you have lifetime tiers enabled, as customers cannot move down tiers