To see which plans include Loyalty Tiers please see our pricing page. If you would like to add Loyalty Tiers to your account, please contact support@loyaltylion.com.
For more information on tier evaluation and how customers move between tiers, please see building tiers and how they work.
What is tier progress?
Tier progress presents the number of points or spend that the customer has earned towards their current tier. You can enable the Tier Progress Bar so customers can see their current tier progress, and you can also see a customer's tier progress on their profile page in LoyaltyLion.
Please note, tier spend/tier points can be different from your customer's current points or total revenue.
Tier progress values take into account the tier duration of your live tiers. This would be either:
Rolling 12 months
Lifetime
Calendar year
Tier Progress Bar
Merchants can showcase customer progress within their current tier or display their journey across all tiers with 2 components:
Single-tier view: Highlights progress within their current tier.
Multi-tier view: Displays progress through all tiers.
How to enable:
Theme editor: easily enable and customise the Tier Progress section without writing a single line of code.
Embeddable component: For more advanced customisations, merchants can use our embeddable component. This option allows developers to style the progress bar using CSS, giving more advanced control over its appearance.
Customers can see how much more they need to stay in their current tier and how much more they need to reach the next one — as spend or points, depending on your program, when applicable (e.g, there is no “next tier” line for customers already in your top tier).
Note: in the above example, the tiers are set up as the default rolling 12 months. The customer entered the Silver tier on 14th May 2026, hence why they see "spend £500 by 14/05/2027 to reach Gold" - 12 months after their tier membership started
Customer Profile
The tier progress section on a customer's profile shows where they stand in your tier program. It's broken into several lines, each showing a different piece of information.
Current progress
Shows the customer's qualifying spend or points toward their current or next tier.
{amount} tier spend / {amount} tier points - the customer's current qualifying total for the active evaluation period
{amount} to go - how much more the customer needs to reach the next tier (only shown when a higher tier exists)
Tier lock-in
In {tier} until {date} - the customer is guaranteed to keep their current tier until this date, regardless of their qualifying activity. This is the membership expiry date. Even if a customer's spend or points drop below the threshold, they won't be moved to a lower tier until this date passes.
Qualifying window / review date
This varies depending on your tier program's tier mode:
Rolling mode: Qualifying window rolls forward on {date} - on this date, the oldest activity drops out of the qualifying window and the customer's tier spend or points updates. This does not mean the customer loses their tier - it only means the qualifying total recalculates. Their tier membership is unaffected until it expires (see "Tier lock-in" above).
Calendar / Enrollment anniversary mode: Tier review on {date} - the end of the current evaluation period. At this point, the customer's qualifying activity since the period started is reviewed and their tier is updated accordingly.
Lifetime mode - no review date is shown, as qualifying activity accumulates indefinitely.
Renewal forecast
This tells you what's likely to happen at the customer's next tier renewal.
On track to requalify for {tier} - the customer's projected activity is enough to keep their current tier at renewal. No action needed.
At renewal on {date}: needs {amount} more to keep {tier}, or drops to {tier} - the customer is at risk of dropping to a lower tier when their membership renews on the given date. The amount shown is what they need to earn before that date to stay in their current tier. This message appears with increasing visual urgency depending on how soon the renewal date is.
At renewal on {date}: may drop to {tier} - same as above, but the system can't calculate an exact amount needed (e.g. for points-based tiers in certain configurations).
Key takeaway
The qualifying window recalculation date and the tier membership expiry are two separate things. A customer's qualifying spend or points can recalculate (as the rolling window moves forward) without affecting their tier. Their actual tier only changes at membership renewal.
Conditional tier (no spend/points bar)
Shows the tier name and the label Conditional tier.
Meaning: This tier is not shown as a normal spend/points tier. Entry is driven by the tag the conditional tier uses. There’s no standard progress bar in this view.