In this article:
Overview
You can give your customers points for leaving a review. Reviews are written on your review platform, not in LoyaltyLion, so how you set this up depends on which platform you use.
There are two routes. A handful of platforms have a dedicated rule that we award points from automatically. For every other platform you use a custom rule, which your review platform completes through our API.
Platforms with a dedicated rule
These platforms have their own rule under Program, then Rules, then Create rule. Once the rule is live we award the points whenever the platform tells us a customer left a review, with nothing further for you to do.
The Loox rule is only available on Shopify. Loox and Bazaarvoice also need their integration installed before the rule appears in the list.
On the Loox and Bazaarvoice rules you can also award extra points for richer reviews, and require a review to meet a standard before it earns anything at all:
Modifiers add bonus points when a review includes a photo, includes a video, or covers a product you choose. Photo and video bonuses can be a flat amount or an amount for each one added, and you can cap them and set them per tier.
Requirements set a bar the review has to clear: a minimum number of photos, a minimum number of videos, or a minimum length of written text. A review that misses it earns no points.
Requirements are a good way to stop one-word reviews earning the same as a considered one. Pair a minimum text length with a photo bonus and you get better reviews without paying more for the weak ones.
Other review platforms
Judge.me, Okendo, Shopper Approved, Opinew and Reviews.io do not have a dedicated rule. You reward reviews on these platforms with a custom rule instead, which your review platform completes through our API when a customer posts a review.
Each integration manual covers what that platform needs:
FAQ
What is the Leave a review rule in my rules list?
It is a general review rule that is not tied to a particular platform, and it needs a developer to send us each review through our API. If you think it would suit you, contact support@loyaltylion.com and we will talk it through with you.
My review platform is not listed here. Can I still reward reviews?
Usually yes, with a custom rule, as long as your platform can call our API when a review is posted. Contact support@loyaltylion.com and we will check what is possible.
Can I hold the points until I have checked the review?
Yes. On a custom rule, set the approval method to Trigger. Points arrive pending and only become spendable once you approve the activity, so a review you later take down never costs you anything.