Referrals are proven to be a successful way to increase customer acquisition whilst keeping loyal customers engaged!
In this article:
Setting up the Refer-A-Friend Rule
1. Login to your LoyaltyLion account
2. Click on the tab Manage
3. On the left find Activity rules and click Create new rule
4. Find Successful Referral
The refer-a-friend rule contains two sections:
the first section relates to the existing customer,
the second section relates to the referred friend (new customers).
Existing customer offer:
The existing customer will earn points each time a successful referral takes place with their link. You can also set a minimum spend so that the existing customer will only receive the points if the referred friend spends over the minimum spend on their initial purchase.
Success tip: If you're wondering how many points to give, we recommend giving your customer enough points so that he/she can claim a reward OR 15% of your minimum purchase value. For example, if that's £30, give 450 points (worth £4.50). Customers will only be able to use these points after they've been approved, we recommend a 14 day approval period (or to match your returns policy) just in case they want to return the item.
Friend offer: Scroll down and fill the "Friend offer" section.
You can increase the chance of a referred person converting to a paying customer by providing them with a voucher to use with their first purchase. You have the option to give them a money off, percentage off or free shipping* voucher which can be used on their referral purchase following their friend's link.
*A free shipping incentive voucher is not compatible with ReCharge. If you're using ReCharge integration you must choose 'voucher' incentive instead.
Please note that if you're using our Custom site solution, you will need to import the referral codes into the program.
Collection restriction (Shopify and Shopify Plus)
You can restrict referred customers to use the discount only with a specific collection of products. In order to do that, find the collection in Shopify and paste it in the correct place within the Refer-a-friend rule:
This is the email sent from your existing customer to their friend. You can customise this email by going to Manage > Activity Rules > View Rules > Refer a friend > Customise referral email.
If you want to be a pro at LoyaltyLion emails, you can read our documentation on customising emails here!
Q. Can I set the minimum spend to $0?
No. The customer needs to place an order for the referral to be considered successful.
Q. [Custom site] Is there a way to upload referral voucher codes via API, or does it have to be done manually?
At present, the only way to upload referral vouchers is to do it manually.
Q. [Magento] My customers are unable to use the vouchers in the checkout and receive this error message:
It is possible that your current coupon set-up for referral coupons is not allowing customers to claim the voucher. Please to go you Magento admin > Marketing > Cart price rules > select [LoyaltyLion] Referrals flat and scroll down to Uses per coupon and Uses per customer. Make sure that your settings look like this:
If the problem still persists after you amend this, please reach out to our Support team email@example.com so we can investigate this for you further.
Q. Why are the referral vouchers usable up to 5 times (once per customer)?
It’s just a balancing problem. We increased the number of uses to reduce:
- polluting the store with too many unused codes
- referred people getting codes that don’t work. Because the codes don’t cycle until they’re used, so if I share my referral link in a group chat and 3 people all click it at roughly the same time, they’ll all get the same code. If the codes were single-use 2 of those people would receive an error on checkout
- to decrease the number of uses in order to reduce abuse.
This is not something that’s currently adjustable.
Q. What happens if the referred friend makes a purchase of $75 (minimum spend) but then returns some merchandise during the 30 day approval period that we are putting on receiving the points. Does the referring friend still receive their points?
When the referee makes a purchase the referrer's referral activity will be created with a pending state and linked to that purchase event of the referee's purchase. The points will only be approved when the purchase points are approved as well, so if the referee returns the order and doesn't get the points the referrer will not get points either.
Q. What happens if the referring friend visits the website through the referral URL and doesn't purchase anything. However, they come back to the website later in the day/week by just typing the URL into the browser (not through the referral URL) and then apply their coupon code to purchase. Will the referring friend still get points if other conditions (minimum spend) are fulfilled?
Even if the referred friend comes back through a different link and browser session the referrer will get the points if "their" code was used.
Q. What happens if I have a collection restriction in place and a referred customer adds a product from outside of the collection to their cart?
If the referred customer has no products from the restricted collection they will see a message, as below:
If they have a mix of the products from a restricted collection and the ones outside it, the voucher discount will only be applied to the products from the restricted collection: