Overview
Your redeeming members are often your most valuable - keep them engaged and motivated to make their next purchase sooner by adding a reward expiration. We recommend you set a 6 month expiry on your rewards in order to give a sense of urgency while giving the customer plenty of time to make a purchase.
How to set up
You can add expiration dates either directly when creating new rewards or by editing existing rewards:
Create a new reward or select an existing reward to edit
Set an expiration date
Create or update your reward, and they will automatically begin expiring after the set period
When adding an expiration date to an existing reward, keep in mind it will only apply to rewards claimed after you have enabled the feature (those that were claimed before, will remain without expiration)
Customer notifications
Notify your customers that their reward is close to expiration via events we send across to Klaviyo and Attentive. You will need to create a Flow in either ESP for your notification message to be automatically sent out. Events are available with certain plans only. Read more about Klaviyo events or Attentive events
How to set the notification period in LoyaltyLion
In LoyaltyLion admin, go to Manage
Select Program Settings
Scroll down to the Rewards section
Select the number of days before expiry that you'd like your customer notified
Scroll down again and Save
FAQ
Q. Do rewards expire by default?
No. You need to set an expiration date if you'd like the reward to expire
Q. What happens to my customer's points if their reward expires?
When a reward expires, any points used to claim it are not refunded to the customer
Q. How do I know my integration with Klaviyo/ Attentive is configured correctly in order to notify customers of upcoming expirations?
Our Customer's reward expiring soon event will be enabled by default as long as you have your integration configured to send all events
You can check this by:
In LoyaltyLion admin, go to Manage
Select Integrations
Click into your email service provider
If All events are enabled - you don't need to do anything else
If you are set to Some events, ensure that Customer's reward expiring soon is enabled
Hit update configuration to save any changes
Q. What if I want to add reward expiry to rewards that customers have already claimed?
If you’d like this option, simply contact support@loyaltylion.com to have any claimed rewards refunded. Customers can then re-claim the reward once you’ve set an expiration date.