Available on Shopify only.
To see which plans include Loyalty Tiers please see our pricing page. If you would like to add them to your account, please contact support@loyaltylion.com
In this article:
What are tier benefits:
Rewards or perks you give customers when they reach or stay in a tier. They make higher tiers more valuable, encourage progression, and keep customers engaged.
Tier benefits can be added to several of our shopper facing tier components so your customers are aware of these benefits.
Types of tier benefit
Automatic
Benefits you automatically give customers when they reach or stay in a tier.
Automatic tier benefits require a Shopify metafields integration installed. To do this, go to Manage > Integrations and select Shopify.
Be aware, syncing can take up to 24 hours for stores with 1m+ customers
When adding these benefits, you can set:
minimum spend: the amount a customer must spend before the benefit applies
maximum discount: the highest discount amount a customer can get from the benefit. This is useful particularly to limit your exposure when you have multiple shipping options
Automatic benefits start applying as soon as you save them in LoyaltyLion. Make sure you are comfortable with the discount before saving.
Free Shipping
Apply free shipping to specific tiers. Customers in those tiers automatically receive free shipping at checkout.
This discount will appear in Shopify as: LoyaltyLion Free Shipping
% discount
Set a discount percentage for each tier (for example, 5% in Silver, 10% in Gold). Customers in those tiers will have the discount applied automatically.
This discount will appear in Shopify as: LoyaltyLion Percentage Discount
Entry reward
Give a reward when a customer enters a tier. For example, a $5 off voucher on entry to the Silver tier.
Basic (text only)
Add additional perks that LoyaltyLion does not fulfil directly. Examples include:
Early access to sales
Invitations to events
Exclusive product drops
Whilst we can provide guidance on how to fulfil these benefits, LoyaltyLion is not responsible for fulfilment and we are therefore not able to assist in creating the fulfilment options.
Guidance for basic (text only) benefits
Early Access to Sales/Early Access to New Product Launches
Option 1 - Using your ESP
Ensure your ESP integration is installed - use our tiers merge field to segment customers.
Create a hidden page with the sale products/new releases.
Using your ESP, send an email campaign to all customers within the segmented tier group that should have early access. Within the email, include a link to the hidden page created in step 2.
Option 2 - Shopify Plus only
Email support@loyaltylion.com and ask them to enable Tier Tags. This is done via our Shopify Metafields integration. Once this is enabled, your customer's tier will be displayed as a tag within Shopify.
Using the tier information that is pushed through to Shopify, if the customer matches the appropriate level, display the sale prices on-site for the customer.
Email customers in this tier to let them know they have early access on-site.
Priority Customer Service
This will depend on how you are operating your customer service. If you run this via a support email address, you could do the following:
Create a priority customer service email address.
Share this with customers using your ESP.
Ensure your customer service team checks this email as a matter of priority over other support requests.
How to add tier benefits
In the LoyaltyLion admin, go to Manage > Tiers
Click into the Benefits tab
Click the + to add benefits or click into a pre-existing benefit to edit
Use the checkboxes to select which tier(s) a benefit applies to
Save your changes.
Displaying tier benefits to customers
Showcase tier benefits to your customers so they understand the benefits they have access to in their current tier and will get if they move up a tier.
FAQ
Can tier benefits be stacked with other rewards?
Yes, by default, they can be combined. This means a customer who has a 5% off automatic discount applied, could also make use of a $5 off reward on the same purchase
My tier benefits have stopped working, what's wrong?
It may be that the discount has been deleted from your Shopify account in error. To check, Login to your Shopify account, click into Discounts and check they are still there. If they are not, go back to LoyaltyLion and simply re-save on the tier benefits page. You should then see the discount re-appear in Shopify