In this article:
Overview
Three of your reward types are vouchers. A customer spends points to claim one, and gets a discount code to apply at checkout:
Free product (voucher) gives a specific product for free
Product discount (voucher) gives money or a percentage off one specific product
Collection discount (voucher) gives money or a percentage off anything in a collection you choose
All three are useful for moving overstock or promoting products that are not selling quickly.
To see which plans include these rewards, see our pricing page. On the Free plan you can add them from the Enhance LoyaltyLion tab. Collection discount is available on Shopify only.
Free product (voucher)
Log in to your LoyaltyLion account
Go to Program, then Rewards
Click Create reward in the top right
Select Free product (voucher)
Find your product and set a cost in points to redeem it
Click Create to save the reward
Product discount (voucher)
Use this when you want to discount a product rather than give it away.
Log in to your LoyaltyLion account
Go to Program, then Rewards
Click Create reward in the top right
Select Product discount (voucher)
Click Find product and search for the product you want to discount
Enter the cost to redeem and the discount amount
Name the reward, add an image, and add any terms and conditions
Click Create to save the reward
Collection discount (voucher)
A collection discount works like any money-off or percentage-off voucher, except the discount only applies to items from the collection you select. It is a good way to promote a new collection. This reward type is available on Shopify only.
Log in to your LoyaltyLion account
Go to Program, then Rewards
Click Create reward in the top right
Choose either Collection fixed discount or Collection percentage discount
Select the collection you want to discount
Set a cost in points and your discount amount
Click Create to save the reward
If you set a minimum purchase requirement on a collection discount, it applies only to items from that collection. A customer must meet that minimum on collection items alone to qualify.
Settings these rewards share
Whichever voucher reward you create, you can also set:
A cost for each tier. If your program has tiers, you set a points cost per tier rather than a single cost
Customer redemption limit. How many times one customer can redeem this reward in a period you choose
Inventory limit. A cap on how many can be redeemed across your whole program
Reward expiration period. How long a customer has to use the reward after claiming it. This needs the Classic plan and Shopify
Discount code prefix. Replaces the default LL- on generated codes, so you can identify this reward's codes. This needs the Advanced plan
Discount combinations. Whether customers can stack this reward with other discounts on your site
Display. The Title your customers see on your loyalty page, called Reward title on collection discounts, plus an image. On free product and product discount rewards you can also tick Use this image wherever this reward appears
Terms and conditions. Shown in a pop-up from the loyalty page
Only collection discounts offer a minimum purchase requirement. Free product and product discount rewards have no minimum spend setting.
How a customer claims a voucher
A customer claims the reward on your loyalty page and receives a discount code to apply at checkout.
For a free product voucher, we add the product to the customer's cart at /cart when they claim it. If your store uses a different cart path, the customer may need to add the product themselves and then apply the code. If they do not check out straight away, their cart may be cleared by the time they return, in which case they add the product again and apply their code.
For a collection discount, the reward button includes a view collection link that takes the customer straight to that collection.
[Image slot: a collection discount reward as a customer sees it on the loyalty page]
FAQ
Can I discount a product rather than give it away free?
Yes. Use the Product discount (voucher) reward, search for your product, choose a variant if you need one, then enter a discount amount.
Why does my reward show as a "Fixed amount" discount in Shopify?
Free product and product discount rewards appear in Shopify as fixed amount discounts rather than percentage discounts. Shopify applies a percentage discount to every item in the cart matching that product ID, not just one. To keep the discount applying to a single item, we save the reward as a fixed amount that matches the percentage you set.
Can I choose multiple variants for the same reward?
No. You can choose one variant per reward.
I use a custom platform. How do I upload the vouchers?
On a custom platform you provide the name and URL, then upload the vouchers manually, as you would for any other voucher reward. It is up to you to upload vouchers with conditions that restrict them to the right product, because we do not enforce that on our side.