To see which plans include Subscription rewards please see our pricing page.
In this article:
What are subscription rewards?
Subscription rewards can be used by your customers on any of their subscriptions.
These rewards are totally customisable and can be used for a customer's next subscription order, or a set number of subsequent orders (e.g. next 3 orders).
The reward discounts can be a flat amount (e.g. $5 off) or a percentage off.
You can also change how much you want the reward to cost your customers in points by clicking "Enter a different cost" when entering the discount.
How to add a money off/percentage subscription reward:
1. Install ReCharge Integration
To create subscription rewards, you need to have installed the ReCharge integration. Check in the Installed integrations section of your Manage integrations page if ReCharge appears there.
2. Click on the tab Manage
3. On the left find Create new reward and click Manage
4. Select Money off subscription or Percentage discount subscription
5. Amend the settings of the reward
Discount amount
Cost to redeem [optional]
Usage limit (minimum of 1)
Creating a Percentage discount subscription reward
Creating a Money off subscription reward
How customers use voucher subscription rewards:
Your customers will be able to claim these rewards just like normal rewards by opening the Loyalty panel and clicking on "Get reward" for the subscription reward.
This reward voucher can then be applied to a new subscription or an existing one.
Applying a subscription reward voucher to a new order
Applying a subscription reward voucher to an existing order
If they have an existing subscription - the customer can apply/paste the code in their Manage subscriptions page in their account.
How to offer a subscription product reward
Please note that this reward works on an existing subscription! After claiming it, the product will be added to the subscription in your customer's Manage subscription, to be sent with an upcoming subscription order.
1. Make sure your ReCharge integration is installed
2. Click on the tab Manage
3. On the left find Create new reward and click Manage
4. Select Free product (subscriber)
5. Chose Duplicate an existing product or Use an existing product
Use an existing product (recommended) - it's the simplest and most common as it works with the products already on your store. If you chose this option, it will create a new variant of the product every time it's claimed. We check the inventory of the reference product when the customer clicks the claim button, and only allow them to claim if there is inventory available.
Note: Remember to hide the reward variant in Shopify, so your customers can claim the reward only through the loyalty panel.
Duplicate an existing product - It creates a separate, new product in your Shopify store, that's a copy of an existing one. Choose this option if you prefer to think of reward products as separate items. You must manage reward product inventory separately.
Note: Remember to hide the product reward from Shopify, so your customers can claim it only through the loyalty panel.
6. Amend additional options:
Title
Cost to redeem - how many points are needed for this reward
Note: if Use an existing product was selected, this will be tracked against the original existing products' inventory. If Duplicate an existing product was selected, this will be tracked against the duplicated reward products' inventory
Track inventory - an optional limit on the number of rewards available to be redeemed. When selected, you will need to include the amount available. This will be reduced by one each time a reward is redeemed. This can be switched off at any time by unselecting the checkbox. When the amount available reaches 0, the reward will be shown as 'Out of stock' to customers.
Write Terms and Conditions - these will be visible through a popup from the loyalty panel
7. Click Create.
Once a customer claims the reward they will be asked to select a variant and address, where the reward should be sent. Later on, they'll be able to see it in their Manage subscriptions section - added the next subscription order.
If the customer cancels the subscription - the reward will be sent by itself (often at the time same time when we'd see the subscription order dispatched).
FAQ
Q. Can customers use other LL rewards with their subscription order?
Unfortunately not, because ReCharge and Shopify checkouts are separate.
Q. What happens to subscription rewards if someone cancels their subscription on ReCharge? For example, if they claimed $5 off next subscription for 3 orders and they cancel after 2 - do they lose the rest of the discount?
The customer will lose the discount as the voucher applies to that specific order. However, you can refund a set number of points manually by following our guide here.
Q. A customer claimed the reward but didn't redeem it. As a merchant I couldn't see the voucher code in my Shopify store. Why wasn't the code automatically created within the Shopify's Discounts section?
The subscription rewards are ReCharge rewards and are never seen within Shopify. As a merchant, you should be able to see the voucher within the ReCharge app