What are subscription rewards?
Subscription rewards can be used by your customers on any of their subscriptions.
These rewards are totally customisable and can be used for a customer's next subscription order, or a set number of subsequent orders (e.g. next 3 orders).
The reward discounts can be a flat amount (e.g. $5 off) or a percentage off.
You can also change how much you want the reward to cost your customers in points by clicking "Enter a different cost" when entering the discount.
Product Update: If you are using our Recharge integration, you no longer have to set up separate recharge discount rewards for subscription orders, as the same Discount reward can now work on both one-time purchases and subscriptions!
How to add a money off/percentage subscription reward:
Go to Manage, then Rewards. Select Create New Reward, and then the Discount option.
Choose either a Fixed Amount or Percentage discount type, add in your value and the points cost.
For the Purchase Type, you will want to choose the Both or the Subscription option.
This will then open the Recurring Subscription Payments section, with two options:
Apply discount to future subscription payments:
This will apply the discount to a set number of future purchases, or all future orders, depending on the option selected.
For example, the below example would apply $5 off for the next 3 subscription orders.
Allow the use on existing subscriptions:
This is the setting that you would want to select so that customers can apply the discount to a currently active subscription. This will apply the discount to the next subscription only.
Apply any further conditions to the discount, and then save.
Applying a subscription reward voucher to an existing order
If they have an existing subscription, the customer can apply/paste the code in their Manage subscriptions page in their account.
FAQ
Q. Can customers use other LoyaltyLion rewards with their subscription order?
If your subscription provider uses a separate portal, separate to the Shopify checkout, then other LoyaltyLion rewards will not be able to apply, as these work on the Shopify checkout only.
Q. What happens to subscription rewards if someone cancels their subscription on Recharge? For example, if they claimed $5 off next subscription for 3 orders, and they cancel after 2 - do they lose the rest of the discount?
The customer will lose the discount as the voucher applies to that specific order. However, you can refund a set number of points manually by following our guide.
Q. A customer claimed the reward but didn't redeem it against an order. As a merchant, I couldn't see the voucher code in my Shopify store. Why wasn't the code automatically created within the Shopify's Discounts section?
The subscription rewards are Recharge rewards and are never seen within Shopify. As a merchant, you should be able to see the voucher within the Recharge app