In this article:
Your LoyaltyLion dashboard provides you with useful analytics of your customer's data. You can then use this data to increase long-term customer engagement.
UPDATE: You can now customise your date range for reporting.
Our new custom date picker allows you to select a custom date range when viewing your data and analytics.
New program members
Solution - Analyse your graph
You can adjust the time period displayed within the graph.
Is there a dip in your graph? Why not use activity rule "refer a friend" to encourage program members to refer their friends.
TIP: Check out the article on ways to optimize your referral strategy.
Points earned/points spent
Solution - Compare your figures
If you find that points spent are low compared to your points earned please check your settings and point values: are your rewards too hard to achieve?
TIP: To decide the value of your points please see the section “choosing the value of your points” and “how much each point is worth”
Solution - Email your customers
Email your customers and remind them about points in their accounts.
By using LoyaltyLion Emails you can set up automatic emails to send to your current customers which will pull the data from your customer's account
If you are using your own ESP, you can synchronise LoyaltyLion's customer data with MailChimp, Klaviyo, HubSpot, and Dotdigital through merge fields
Manually export your members and individually email them. To export your members go to Members>Export (top right).
TIP: Rewrite your loyalty program emails to drive better customer engagement, see how to do that here.
Solution - Expiry Points
Set up the points expiry feature, this will encourage your customers to claim rewards and remain an active customer
TIP: LoyaltyLion emails allow you to send a point expiry email to your customers
Activities completed
Solution - Promotional Campaigns
If you can see a sudden dip in your graph check your individual activity rule statistics. You can do this by going to manage>activity rule>view rules. Here you can see how many times each activity rule has been triggered. You can then analyse where customers are lacking in engagement and create a campaign to promote these activities and/or check if you are giving enough points for these activities.
Facebook Campaign
Email Campaign
Twitter
Instagram
Website banner
Create a loyalty program landing page
TIP: For more ways to promote your loyalty program see here
Loyalty purchases
Solution - Analyse the past to improve the future
Change the timeline to ‘all time’ to analyse what months had a drop in purchases. You can then look into why this may have occurred for example post-Christmas. You can then create a special campaign to improve this for the following year such as a double points week after Christmas.
TIP: See the section “how do I give double points?”
CPC and CPA
Solution - Use ‘real’ numbers
By inputting your ‘real’ number from advertising we will automatically calculate how much you have saved using the refer a friend feature. This will be extremely helpful when reporting to see the ROI.
Most active customers
Solution - Reward your Loyal Customers
Reward your most loyal customers by giving them some extra points. LoyaltyLion allows you to manually give customers points and provide them with a reason why, for example “thank you for remaining a loyal customer here is 500 points”. To do this, go to your loyalty dashboard members>search customer>give points>give the reason why.
TIP: Make sure you drop them an email letting them know that you have given them some extra points