In this article:
- New program members
- Points earned/points spent
- Activities completed
- Loyalty purchases
- CPC and CPA
- Most active customers
Your LoyaltyLion dashboard provides you with useful analytics of your customer's data. You can then use this data to increase long-term customer engagement.
UPDATE: You can now customise your date range for reporting.
Our new custom date picker allows you to select a custom date range when viewing your data and analytics.
New program members
Solution - Analyse your graph
You can adjust the time period displayed within the graph.
Is there a dip in your graph? Why not use activity rule "refer a friend" to encourage program members to refer their friends.
TIP: Check out the article on ways to “increase referrals with 5 tips”
Points earned/points spent
Solution - Compare your figures
If you find that points spent are low compared to your points earned please check your settings and point values: are your rewards too hard to achieve?
Solution - Email your customers
Email your customers and remind them about points in their accounts.
- By using LoyaltyLion Emails you can set up automatic emails to send to your current customers which will pull the data from your customer's account
- If you are using your own ESP, you can synchronise LoyaltyLion's customer data with MailChimp, Klaviyo, Bronto, HubSpot and Dotdigital through merge fields
- Manually export your members and individually email them. To export your members go to Members>Export (top right).
TIP: Rewrite your loyalty program emails to drive better customer engagement, see how to do that here.
Solution - Expiry Points
Set up the points expiry feature, this will encourage your customers to claim rewards and remain an active customer
TIP: LoyaltyLion emails allow you to send a point expiry email to your customers
Solution - Promotional Campaigns
If you can see a sudden dip in your graph check your individual activity rule statistics. You can do this by going to manage>activity rule>view rules. Here you can see how many times each activity rule has been triggered. You can then analyse where customers are lacking in engagement and create a campaign to promote these activities and/or check if you are giving enough points for these activities.
- Facebook Campaign
- Email Campaign
- Website banner
- Create a loyalty program landing page
TIP: For more ways to promote your loyalty program see here
Solution - Analyse the past to improve the future
Change the timeline to ‘all time’ to analyse what months had a drop in purchases. You can then look into why this may have occurred for example post-Christmas. You can then create a special campaign to improve this for the following year such as a double points week after Christmas.
TIP: See the section “how do I give double points?”
CPC and CPA
Solution - Use ‘real’ numbers
By inputting your ‘real’ number from advertising we will automatically calculate how much you have saved using the refer a friend feature. This will be extremely helpful when reporting to see the ROI.
Most active customers
Solution - Reward your Loyal Customers
Reward your most loyal customers by giving them some extra points. LoyaltyLion allows you to manually give customers points and provide them with a reason why, for example “thank you for remaining a loyal customer here is 500 points”. To do this, go to your loyalty dashboard members>search customer>give points>give the reason why.
TIP: Make sure you drop them an email letting them know that you have given them some extra points