LoyaltyLion provides you with emails that are automatically sent to your customers. These emails can let customers know how many points and rewards are available specifically to them. Each email is personalized to an individual customer.
Emails sent directly through LoyaltyLion have a high rate of deliverability, and are fully compliant with Google's 2024 spam protection policies.
In this article:
Benefits of LoyaltyLion emails
Increase conversion. These emails tell customers they have rewards available and encourage them back to your site to use them.
Encourage customers to use their points. Which increases your return on the program.
Increase engagement. These emails raise program awareness among your customers.
LoyaltyLion emails are fully customizable, so you can apply your store branding and colors for a more tailored brand experience. Merchants who style these emails to match their brand find customers recognize them and stay engaged with the loyalty program.
Who can receive LoyaltyLion emails
A customer receives emails when they:
are enrolled in your loyalty program
are not blocked from using your loyalty program
have not unsubscribed from loyalty emails
Each email type also has its own criteria, listed below.
Types of LoyaltyLion emails
Welcome to the loyalty program
When this email is active, we send it to every customer who creates an account with your store. To receive it, a customer must also:
have made an account since you installed LoyaltyLion
not have received any other loyalty email. For example, if they earn enough points for a reward on their first purchase and get a "reward available" email, they will not get a welcome email
If your store already sends its own email when a customer creates an account, you can add information about your loyalty program to that existing email instead.
Reward available
This email is key to the success of your loyalty program. As soon as a customer has enough points to claim a reward, it is triggered, and it tells them which reward or rewards they can claim. That encourages them back to your store to make another purchase and use their reward.
To receive it, a customer must also:
not have received any other loyalty email in the past 4 days, except the welcome email
not have received another "reward available" email in the last 30 days
have earned new points, for example through a purchase or an import
Seamless Free Product rewards and Redeem at Checkout do not trigger this email, so you need a voucher reward or a custom reward in place.
The email shows the most expensive reward available to that customer. You can change its wording to make clear they may have other rewards available too. If you would rather notify every customer who has enough points for a reward, whenever they earned those points, use the monthly reward reminder instead.
Monthly reward reminder
We send this once a month, only to customers who have enough points to claim a reward. It tells them how many points they have, how many they earned in the last 30 days, and which rewards are available to them. It is designed to re-engage customers, bring them back to your store, and encourage them to spend their rewards.
To receive it, a customer must also:
have placed an order in the last 6 months
not have received any other loyalty email in the past 7 days
As with the reward available email, Seamless Free Product rewards and Redeem at Checkout do not trigger this email, so you need a voucher reward or a custom reward in place.
Points expiring soon
We send this when a customer's points are about to expire. Your store needs the Points Expiry feature enabled for it to send.
Related: Points Expiration
Referral email
If you have the Refer A Friend rule enabled, you can customize the referral email. It is not on the Emails page: instead, the referral rule on your rules page has a Customise referral email button.
We do not send this email automatically. It goes out only when a shopper refers a friend by email.
Related: Activity: Refer-a-friend
Reviewer to referrer
This email goes to customers who leave a review and prompts them to refer their friends. We send it only when a review meets or beats a minimum rating you choose.
You need an active review rule for it to send, using Stamped.io, Loox or Yotpo. Turn it on from the Emails tab, in the Encourage Referrals section.
Two settings are specific to this email, both on its Send Settings tab:
Minimum rating: we send the email only when a review scores at or above this value
Send delay: how long we wait between receiving the review and sending the email
Its results are reported separately, and include the number of new customers acquired through those referrals alongside emails sent, store visits and referral revenue.
What analytics are recorded by emails
Your LoyaltyLion emails track 3 metrics:
the number of visits to your store generated by your emails
rewards claimed via email
revenue generated from purchases made through those emails
Rewards claimed and revenue generated are the clearest indicators of how these emails increase customer engagement and spend. Rewards claimed counts the rewards a customer claimed and later used as a result of an email prompt.
Revenue generated tracks the additional revenue your emails produce. We attribute a purchase to an email only when the customer clicks through and buys in the same browser session, which keeps the reporting accurate. If they abandon that session and return later to buy, the revenue is no longer tied to the email.
Click View Results for more detail on any email:
number of emails sent since you enabled it
number of times customers opened it
number of times customers clicked through to your store
rewards claimed through it
revenue generated
How emails are sent
We send emails directly through LoyaltyLion. The sending domain is store-name@storerewards.co, which you can find in your email settings. The "store-name" part is the name of your loyalty program.
To change it:
Go to Dashboard, then Manage, then Configuration, then Settings
Change Program name to your new name
For further email options, we integrate with Email Service Providers (ESPs) such as Klaviyo, MailChimp and Dotdigital. Depending on the provider, we may be able to send emails through the integration, which lets metrics like open rates show in their tool.
Related: Klaviyo · MailChimp · Dotdigital
Unsubscribing from emails
Every email we send has a one-click unsubscribe link at the bottom. If a customer clicks it, we stop sending them loyalty emails. A customer cannot currently resubscribe once they have unsubscribed.
For developers. Our unsubscribe list is available through the Unsubscribes API. Your store can also use it to tell us which customers have unsubscribed, by email address or ID. There is also an unsubscribe webhook, which notifies a URL whenever someone unsubscribes.
Related: LoyaltyLion API documentation
Email campaign tracking
We add UTM parameters to the links in the emails we send, so you can identify LoyaltyLion campaigns:
utm_source:
loyaltylionutm_medium:
emailutm_campaign: the kind of loyalty email, one of
ll_triggered_reward_available_reminder,ll_monthly_statement_reward_available,ll_welcome,ll_referral,ll_point_expiry_reminder
Exporting email data
The email export gives you a complete list of customers sent an email of a particular category, over a date range you choose. Go to Manage, then Exports, and select Email export.
Related: Exporting Your Data
FAQ
Why are the links not working in test emails?
In a live email, that link is replaced with a real destination on your store. When a customer clicks a "Claim Reward" button, they see a confirmation dialog.
I have enabled LoyaltyLion emails, so why are they not sending?
LoyaltyLion emails only start reaching your customers once you have begun your trial period, or once payment for the feature has been approved. If you contact us about these emails, please tell us whether you are in a trial or whether your payment has been authorized, because that is a requirement for them to send.
Also note that Redeem at Checkout and Seamless Free Product rewards are not supported in these emails, so nothing will trigger if those are your only reward types.
Do I need to update my SPF records to stop emails being marked as spam?
No. We send LoyaltyLion emails from our own domain, storerewards.co, not as if they came from yours, so you do not need to update your SPF records.