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How to use our email marketing integrations

Explore 4 ways of using loyalty members information in your emails

Success team avatar
Written by Success team
Updated over a week ago

In this article:

Which email marketing providers does LoyaltyLion integrate with?

LoyaltyLion integrates with the leading email marketing platforms including Dotmailer, Klaviyo, Mailchimp and HubSpot. If your email marketing platform isn't listed here, please email us on and we may be able to add it.

Select the Email Service Provider to see the instructions on setting up: 

What information does LoyaltyLion sync?

Benefits to e-commerce merchants: 

Using the above attributes you can create new types of emails designed to increase sales, engagement and acquisition. The data also enables you to personalise emails and segment customers. Read on for examples.

Four ways to use the data:

1. Increase customer acquisition

LoyaltyLion includes a refer a friend feature that enables your existing customers to refer their friends via Facebook, Twitter, email and referral link. 

The referral link is important here. Each loyalty program member has their own referral link for them to share with their friends and family. When the link is clicked the new customer is taken directly to your store and shown the refer a friend reward so it's a great way to drive visitors and acquire new customers. LoyaltyLion also tracks the result so you can see which customers bring you the most visitors, new customers and revenue. 

LoyaltyLion now passes the referral link to your email marketing provider. The property is called: {referral url}. We recommend you create a refer a friend marketing campaign using this Referral URL. Below is an illustrative example, how you include attributes in your emails will depend on the provider. The reward for a referral will also depend on how you have set up your referrals. 

2. Increase customer engagement and sales

Using the property {approved points} you can email customers who are close to a reward and encourage them to complete an activity e.g Facebook Like so they earn enough points for a reward. This boosts engagement and sales since they will use the reward to repeat purchase.

Whether you can do this depends on the sophistication of your email marketing software. Here is how most work. You find the attribute {approved points} in your email marketing tool and create a segment that shows customers near a reward, for example if your first reward requires 500 points you may want to make a segment for customers with 300-499 points. Then all you need to do is email these customers explaining they are close to a reward. 

Below is an illustrative example and the exact setup will depend on your email marketing provider. 

3. Segment customers

  • Loyalty program members
    Use loyalty data to segment customers, for example into loyalty program members / non-loyalty program members. To do this use the property {date enrolled in the program} everyone with a date is a member, everyone without is a non-member. You might like to use this information so you can send loyalty emails to only those in the program e.g. a special newsletter just for members, like Sephora do with their 'Beauty Insider'.

    Loyalty members only communication is a great way to make your customers feel special. It creates the feeling that they are part of a club - a privileged group. This feeling of exclusivity and value is exactly what your loyalty program should be aiming to achieve. 

  • Most loyal customers
    You can also use the property {lifetime points} to identify your most loyal customers. A loyal customer isn't only a customer who spends the most, they're also the ones who are highly engaged - {lifetime points} shows you the truly loyal customers. Those with the highest {lifetime points} are you most loyal customers. 

  • Loyal customers at risk
    You can combine {lifetime points} with other information. For example, if you email marketing tool includes purchase history, you might want to combine {lifetime points} with another query like {people who haven't purchased in over 6 months}. This segment will show you whether previously loyal customers are likely to churn - these are the ones you want to win back.

4. Personalise emails 

Include loyalty related information to help personalise your emails. For example, you can include {approved points} and {date enrolled in program} in newsletters. You may also want to include {total points} in post-purchase emails so customers know their point balance has increased.  


Q. I have connected with my ESP provider, but fields LoyaltyLion was supposed to provide do not appear in my ESP.

In order for LoyaltyLion to synchronise information with your ESP, LoyaltyLion has to be live on the page. After launching your program we'll start sending information, so it might take a moment for all the info to get synchronised. Once the first sync is done, we will be sending this data in real-time.

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