The Mailchimp integration is available on the Classic plan and above. To see which plans include it, see our pricing page.
In this article:
Why LoyaltyLion and Mailchimp?
Mailchimp is an email and marketing automation platform for growing businesses.
Using Mailchimp and LoyaltyLion together, merchants can incorporate loyalty information into e-commerce emails to encourage next purchase and retention.
Benefits of integrating with Mailchimp
Segment your customers
Customize newsletters
Increase repeat purchases with reward available emails
Engage with customers via monthly loyalty summary emails
Increase customer acquisition with referral prompt emails
How to integrate LoyaltyLion with Mailchimp
In LoyaltyLion, go to Integrations, then under Available integrations, click Mailchimp.
Under 1. Connect to Mailchimp, click the Connect to Mailchimp button.
Log in to Mailchimp and authorize LoyaltyLion. You are then returned to LoyaltyLion.
Under 2. Configuration, choose the list we send customer updates to. This is usually the list you sync with your store.
Choose the customer properties to send: Send all current and future customer properties, Do not send any customer properties, or Choose customer properties to send.
Click Complete installation, decide whether to tick Backfill data for all customers, then click Install.
When the installation finishes, you will see an Integration installed message. If you tick the backfill, we update every member of your list who is also a customer in your program. If you do not, we only update members whose loyalty data changes after you install. LoyaltyLion sends customer properties to Mailchimp, not events.
To change your settings later:
In LoyaltyLion, go to Integrations, then under Installed integrations, click Mailchimp.
Change your list or customer properties.
Click Save changes.
You will see an Integration updated message when your changes are saved.
What fields are synchronized to Mailchimp?
Here is the full list of properties we send to Mailchimp, with the merge tag to use in your emails:
Property | Merge tag | What it is |
Total points |
| The number of points this customer currently has, including pending points |
Approved points |
| The number of points this customer has available to spend |
Pending points |
| Points this customer has earned but can't yet spend, e.g. from unpaid orders |
Spent points |
| The number of points this customer has spent |
Lifetime points |
| The total number of points this customer has ever earned, including spent points |
Number of rewards claimed |
| The number of rewards this customer has claimed |
Number of rewards used |
| The number of rewards this customer has used |
Blocked |
| Whether this customer is blocked from earning or spending points |
Date enrolled in program |
| The date and time this customer joined the Loyalty Program |
Referral URL |
| This customer's unique referral URL |
Loyalty Tier |
| The name of this customer's current Loyalty Tier |
Birthday |
| This customer's birth date |
Insights segment |
| This customer's Insights Segment (one of "Loyal", "At Risk", "Win Back") |
Tier expiration date |
| When the customer's current tier ends |
Tier progress |
| The customer's current progress toward maintaining or upgrading their tier |
Projected tier progress at expiration |
| The customer's projected progress when their current tier expires |
Progress needed to renew tier |
| How much more progress the customer needs to keep their current tier when it expires |
Progress needed to upgrade tier |
| How much more progress the customer needs to reach the next tier |
Next tier |
| The next tier the customer would reach if they upgrade |
Forecasted tier at expiration |
| The tier the customer is forecasted to be in when their current tier expires |
Receipt upload URL |
| A receipt upload URL associated with this customer |
Loyalty Pass URL |
| This customer's Loyalty Pass link |
Loyalty Pass installed |
| Whether this customer has installed their Loyalty Pass |
Note that we create these fields as private fields, i.e. they will not automatically appear in sign-up forms or similar. You should take care not to delete or change the attributes of the fields manually in the Mailchimp interface.
Every field is a merge field, so you can use it in emails the same way as other fields like *|FNAME|*.
FAQ
How and when do we push updates to Mailchimp?
Whenever a customer changes in LoyaltyLion (for example, by earning or redeeming points) LoyaltyLion will update a matching customer in your chosen list who has the same email address. If the list does not contain a member with the same email address, we won't do anything.
We will update any member of the list, even if they are not subscribed - this is useful if you use Mailchimp to send transactional emails.
What happens to customers who aren't on my list already?
We are not permitted to add a customer to your Mailchimp list as we don't know if the customer has opted into receiving an email from you. When a customer who isn't on your list is later added to your list through another source, LoyaltyLion will sync to Mailchimp as soon as they take an action (earning or spending points) within your loyalty program.
How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.
I've connected Mailchimp, but the LoyaltyLion fields don't appear.
LoyaltyLion only sends data while your program is live, and only to people already on your chosen list. If you didn't tick Backfill data for all customers when you installed, members are updated as their loyalty data changes. After that, changes are sent as they happen.