To see which plans include the Drip integration please see our pricing page.
In this article:
Please note that using one Drip account with more than one LoyaltyLion program is not supported
Why Drip and LoyaltyLion?
Drip utilises your LoyaltyLion data, which can be used to segment your customers by anniversary, birthday, points totals or loyalty tier. You can trigger behaviour-based workflows based on these properties, or any loyalty actions, as well as personalise email and SMS contents with customer properties.
Benefits of integrating with Drip
Use your LoyaltyLion data to better segment your customers. Drive better engagement when you send targeted, personalized messages. Want to thank your most loyal customers? Send them a follow-up email or SMS when they reach a certain point threshold as a reward for their loyalty.
Trigger automated emails based on LoyaltyLion actions like levelling up tiers, your customer's birthday, or on their loyalty program anniversary date. Notify customers when they level up a tier, and drive them to your store to redeem their reward.
How to integrate LoyaltyLion with Drip
Within a Drip account, navigate to Settings > Integrations.
Select the LoyaltyLion integration icon to access the instructions page.
Click the Connect button. You will be redirected to LoyaltyLion, and must sign in if you aren’t already.
Review the permissions and click Authorize to complete setup.
The integration is handled completely within Drip, and further instructions can be found in their Connect Drip and LoyaltyLion article.
What fields are synchronised to Drip?
The following data points are shared with Drip:
Property | What it is |
Total points | The number of points this customer currently has, including pending points |
Approved points | The number of points this customer has available to spend |
Pending points | Points this customer has earned but can't yet spend, e.g. from unpaid orders |
Spent points | The number of points this customer has spent |
Lifetime points | The total number of points this customer has ever earned, including spent points |
Number of rewards claimed | The number of rewards this customer has claimed |
Number of rewards used | The number of rewards this customer has used |
Blocked | Whether this customer is blocked from earning or spending points |
Date enrolled in program | The date and time this customer joined the Loyalty Program |
Referral URL | This customer's unique referral URL |
Loyalty Tier | The name of this customer's current Loyalty Tier |
Birthday | This customer's birth date |
Insights segment | This customer's Insights Segment (one of "Loyal", "At Risk", "Win Back") |
Tier expiration date | When the customer's current tier ends |
Tier progress | The customer's current progress toward maintaining or upgrading their tier |
Projected tier progress at expiration | The customer's projected progress when their current tier expires |
Progress needed to renew tier | How much more progress the customer needs to keep their current tier when it expires |
Progress needed to upgrade tier | How much more progress the customer needs to reach the next tier |
Next tier | The next tier the customer would reach if they upgrade |
Forecasted tier at expiration | The tier the customer is forecasted to be in when their current tier expires |
Receipt upload URL | A receipt upload URL associated with this customer |
How to segment your customers in Drip
You can segment your customers using the above properties within Drip. For example, if you wanted to create a Birthday flow, that sends out an email on the customer's birthday, you would want to segment it like so:
Another example would be celebrating your customer's anniversary as a loyal member of your store. Here is an example of that segmentation:
Drip also have pre-built workflows you can use. These workflows include: