Omnisend - Integration Manual
Mags Maras avatar
Written by Mags Maras
Updated over a week ago

To see which plans include the Omnisend integration, please see our pricing page. If Omnisend isn't listed on your integrations page within LoyaltyLion and you would like it, please contact 

In this article:

Why Omnisend and LoyaltyLion?

Give your customers a unified experience with an omnichannel touch. Reach out to your customers in a way they prefer, not what the tools allow. Choose between email, SMS messages, web push notifications, Facebook Messenger, Viber & Whatsapp or combine them into the workflow. All conveniently packed inside one platform.

Benefits of integrating with Omnisend:

  • Target customer groups based on their loyalty information, e.g. loyalty program members vs non-members

  • Email improve customer engagement - segment customers using loyalty insights: most loyal customers, the ones at risk and the ones that need winning back

  • Personalize emails by including loyalty information, such as approved points, total points, post purchase emails, etc

How to integrate LoyaltyLion with Omnisend?

via LoyaltyLion:

1. Login to your LoyaltyLion account
2. Click on the tab Manage

3. On the left find Integrations and click Manage 

4. Find Omnisend on the list and click Install Integration button

5. Sign in to Omnisend app

6. Authorise access to LoyaltyLion

7. If the configuration went correctly you should see this message after clicking on Configure Integration button:

via Omnisend

1. Login to your Omnisend account
2. Click on the Profile menu and go to Store settings
3. Click the tab Connected Apps and click 

4. Find LoyaltyLion on the list and click Connect

5. Click Authorize Access to confirm the integration

6. After being redirected to LoyaltyLion, log in to the site

7. Click the button Authorize to confirm your choice

8. You should be redirected back to your Omnisend account and get a notification about the successful integration!

What fields are synchronised to Omnisend?

Contacts' custom properties will be created and will start to synchronize from LoyaltyLion to Omnisend in real time.
Note: historical data will not be uploaded .
However, you can do it manually by exporting your contacts from LoyaltyLion and importing them to Omnisend. While doing so, be certain to map contacts custom properties accordingly:

Birthday: LoyaltyLion_birthday

Enrolment date: LoyaltyLion_enroll_date

Insights: LoyaltyLion_insights_segment

Tiers: LoyaltyLion_loyalty_tier

Approved Points: LoyaltyLion_points_approved

Pending Points: LoyaltyLion_points_pending

Points Spent: LoyaltyLion_points_spent

Referral URL: LoyaltyLion_referral_url

Rewards Claimed: LoyaltyLion_rewards_claimed


Q. How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.

Q. I have connected with Omnisend, but fields LoyaltyLion was supposed to provide do not appear.

The Omnisend integration does not send across historical data, if customer information was added/changed before integration is set up - it won’t be added to Omnisend automatically, unless a change in data would force an update to contact properties.
For historical data to appear in Omnisend - it’s best to export contact information and import it to Omnisend. After your loyalty program is launched and live on your page, new contact information should sync across to Omnisend.

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