The Omnisend integration is available on the Classic plan and above. To see which plans include it, see our pricing page.
In this article:
Why Omnisend and LoyaltyLion?
Give your customers a unified experience with an omnichannel touch. Reach out to your customers in a way they prefer, not what the tools allow. Choose between email, SMS messages, web push notifications, Facebook Messenger, Viber & Whatsapp or combine them into the workflow. All conveniently packed inside one platform.
Benefits of integrating with Omnisend
Target customer groups based on their loyalty information, for example loyalty program members and non-members
Improve customer engagement: segment customers using loyalty insights, such as most loyal customers, the ones at risk and the ones that need winning back
Personalize emails by including loyalty information, such as approved and total points in post-purchase emails
How to integrate LoyaltyLion with Omnisend
The integration is managed by Omnisend and installed from the Omnisend App Market. You can start from either platform.
From LoyaltyLion:
1. In LoyaltyLion, go to Integrations.
2. Under Available integrations, click Omnisend, then follow the link to the Omnisend App Market.
3. On the LoyaltyLion listing, click Connect now.
4. Sign in to Omnisend.
5. Authorize access to LoyaltyLion.
6. You should see a message confirming the integration is connected.
From Omnisend:
1. Log in to your Omnisend account.
2. Open the LoyaltyLion listing in the Omnisend App Market.
3. Click Connect now.
4. Click Authorize Access to confirm the integration.
5. When you are redirected to LoyaltyLion, log in.
6. Click Authorize to confirm your choice.
7. You are returned to Omnisend, with a notification that the integration was successful.
What fields are synchronised to Omnisend?
Contacts' custom properties will be created and will start to synchronize from LoyaltyLion to Omnisend in real time.
Historical data will not be uploaded.
However, you can do it manually by exporting your contacts from LoyaltyLion and importing them to Omnisend. While doing so, map each contact's custom properties to the ones below:
Property | What it is |
Total points | The number of points this customer currently has, including pending points |
Approved points | The number of points this customer has available to spend |
Pending points | Points this customer has earned but can't yet spend, e.g. from unpaid orders |
Spent points | The number of points this customer has spent |
Lifetime points | The total number of points this customer has ever earned, including spent points |
Number of rewards claimed | The number of rewards this customer has claimed |
Number of rewards used | The number of rewards this customer has used |
Blocked | Whether this customer is blocked from earning or spending points |
Date enrolled in program | The date and time this customer joined the Loyalty Program |
Referral URL | This customer's unique referral URL |
Loyalty Tier | The name of this customer's current Loyalty Tier |
Birthday | This customer's birth date |
Insights segment | This customer's Insights Segment (one of "Loyal", "At Risk", "Win Back") |
Tier expiration date | When the customer's current tier ends |
Tier progress | The customer's current progress toward maintaining or upgrading their tier |
Projected tier progress at expiration | The customer's projected progress when their current tier expires |
Progress needed to renew tier | How much more progress the customer needs to keep their current tier when it expires |
Progress needed to upgrade tier | How much more progress the customer needs to reach the next tier |
Next tier | The next tier the customer would reach if they upgrade |
Forecasted tier at expiration | The tier the customer is forecasted to be in when their current tier expires |
Receipt upload URL | A receipt upload URL associated with this customer |
FAQ
How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.
I've connected Omnisend, but the LoyaltyLion fields don't appear.
The Omnisend integration does not send historical data. If customer information was added or changed before the integration was set up, it won’t be added to Omnisend automatically, unless a change in data would force an update to contact properties.
For historical data to appear in Omnisend, it’s best to export contact information and import it to Omnisend. After your loyalty program is launched and live on your page, new contact information should sync across to Omnisend.