To see which plans include Dotdigital integration please see our pricing page. If Dotdigital isn't listed on your integrations page within LoyaltyLion and you would like it, please contact support@loyaltylion.com 

In this article:

  • Why LoyaltyLion and Dotdigital?
  • Benefits of integrating with Dotdigital
  • How to integrate LoyaltyLion with Dotdigital?
  • What fields are synchronised to Dotdigital?
  • FAQ

Why LoyaltyLion and Dotdigital?

Dotdigital is a leading marketing automation platform with email at its core. Our mission is to empower marketers with the tools that make it easy to get dramatic results, every time. 

Using LoyaltyLion and Dotdigital together allows you to send emails that your customers will look forward to receiving.

Benefits of integrating with Dotdigital:

  • Increase repeat purchases with reward available emails
  • Engage with customers via monthly loyalty summary emails
  • Increase customer acquisition with referral prompt emails
  • Target specific customer groups with segmentation and offer richer personalisation

How to integrate LoyaltyLion with Dotdigital?

1. Login to your LoyaltyLion account
2. Click on the tab Manage

3. On the left find Integrations and click Manage 

4. Find dotmailer (currently Dotdigital) on the list and click Install Integration button

5. Follow the steps and create a new LoyaltyLion user. 

6. Click Install integration

What fields are synchronised to Dotdigital?

Note: only enrolled customers are included in the sync. 

We currently sync the following merge fields to each member:

  • Points (total, approved, pending, spent, lifetime)
  • Number of rewards claimed
  • Date enrolled in the program
  • Customer's unique referral link
  • Loyalty Tier
  • Birthday
  • Insights segment

Approved points: LL_POINTS_APPROVED 

Pending points: LL_POINTS_PENDING 

Lifetime points: LL_POINTS_LIFETIME 

Spent points: LL_POINTS_SPENT 

Number of rewards claimed: LL_REWARDS_CLAIMED 

Date enrolled in program: LL_ENROLL_DATE    

Referral URL: LL_REFERRAL_URL  

Loyalty Tier: LL_LOYALTY_TIER 

Birthday: LL_BIRTHDAY 

Insights segment: LL_INSIGHTS_SEGMENT

Not sure how to use them in your email templates? Check out Dotdigital guide.

FAQ

Q. How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.

Click here to visit Dotdigital's website.

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