To see which plans include Dotdigital integration please see our pricing page. If Dotdigital isn't listed on your integrations page within LoyaltyLion and you would like it, please contact support@loyaltylion.com
In this article:
Why LoyaltyLion and Dotdigital?
Dotdigital is a customer experience and data platform that empower you to engage your audience with unforgettable CX.
Seamlessly sync your product, customer and ecommerce data into Dotdigital and use it to build intelligent marketing campaigns and automated programs. Using dynamic content, personalization, data-driven product recommendations, back in stock alerts and much more, you can engage your customers on their preferred channel including email, SMS, Facebook, and Whatsapp.
Using LoyaltyLion and Dotdigital together allows you to use loyalty program data in your marketing campaigns to drive more engagement, conversions and loyalty.
Benefits of integrating with Dotdigital:
Increase repeat purchases with reward available emails
Engage with customers via monthly loyalty summary emails
Increase customer acquisition with referral prompt emails
Target specific customer groups with segmentation and offer richer personalisation
How to integrate LoyaltyLion with Dotdigital?
1. Login to your LoyaltyLion account
2. Click on the tab Manage
3. On the left find Integrations and click Manage
4. Find dotmailer (currently Dotdigital) on the list and click Install Integration button
5. Follow the steps and create a new LoyaltyLion user.
6. Click Install integration
What fields are synchronised to Dotdigital?
Property | What it is |
Total points | The number of points this customer currently has, including pending points |
Approved points | The number of points this customer has available to spend |
Pending points | Points this customer has earned but can't yet spend, e.g. from unpaid orders |
Spent points | The number of points this customer has spent |
Lifetime points | The total number of points this customer has ever earned, including spent points |
Number of rewards claimed | The number of rewards this customer has claimed |
Number of rewards used | The number of rewards this customer has used |
Blocked | Whether this customer is blocked from earning or spending points |
Date enrolled in program | The date and time this customer joined the Loyalty Program |
Referral URL | This customer's unique referral URL |
Loyalty Tier | The name of this customer's current Loyalty Tier |
Birthday | This customer's birth date |
Insights segment | This customer's Insights Segment (one of "Loyal", "At Risk", "Win Back") |
Tier expiration date | When the customer's current tier ends |
Tier progress | The customer's current progress toward maintaining or upgrading their tier |
Projected tier progress at expiration | The customer's projected progress when their current tier expires |
Progress needed to renew tier | How much more progress the customer needs to keep their current tier when it expires |
Progress needed to upgrade tier | How much more progress the customer needs to reach the next tier |
Next tier | The next tier the customer would reach if they upgrade |
Forecasted tier at expiration | The tier the customer is forecasted to be in when their current tier expires |
Receipt upload URL | A receipt upload URL associated with this customer |
Not sure how to use them in your email templates? Check out Dotdigital guide.
FAQ
Q. How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.
Q. I have connected with my ESP provider, but fields LoyaltyLion was supposed to provide do not appear in my ESP.
In order for LoyaltyLion to synchronise information with your ESP, LoyaltyLion has to be live on the page. After launching your program we'll start sending information, so it might take a moment for all the info to get synchronised. Once the first sync is done, we will be sending this data in real-time.