Dotdigital - Integration Manual
Mags Maras avatar
Written by Mags Maras
Updated over a week ago

To see which plans include Dotdigital integration please see our pricing page. If Dotdigital isn't listed on your integrations page within LoyaltyLion and you would like it, please contact 

In this article:

Why LoyaltyLion and Dotdigital?

Dotdigital is a customer experience and data platform that empower you to engage your audience with unforgettable CX.

Seamlessly sync your product, customer and ecommerce data into Dotdigital and use it to build intelligent marketing campaigns and automated programs. Using dynamic content, personalization, data-driven product recommendations, back in stock alerts and much more, you can engage your customers on their preferred channel including email, SMS, Facebook, and Whatsapp.

Using LoyaltyLion and Dotdigital together allows you to use loyalty program data in your marketing campaigns to drive more engagement, conversions and loyalty.

Benefits of integrating with Dotdigital:

  • Increase repeat purchases with reward available emails

  • Engage with customers via monthly loyalty summary emails

  • Increase customer acquisition with referral prompt emails

  • Target specific customer groups with segmentation and offer richer personalisation

How to integrate LoyaltyLion with Dotdigital?

1. Login to your LoyaltyLion account
2. Click on the tab Manage

3. On the left find Integrations and click Manage 

4. Find dotmailer (currently Dotdigital) on the list and click Install Integration button

5. Follow the steps and create a new LoyaltyLion user. 

6. Click Install integration

What fields are synchronised to Dotdigital?

We currently sync the following merge fields to each member:

  • Points (total, approved, pending, spent, lifetime)

  • Number of rewards claimed

  • Date enrolled in the program

  • Customer's unique referral link

  • Loyalty Tier

  • Birthday

  • Insights segment

Approved points: LL_POINTS_APPROVED 

Pending points: LL_POINTS_PENDING 

Lifetime points: LL_POINTS_LIFETIME 

Spent points: LL_POINTS_SPENT 

Number of rewards claimed: LL_REWARDS_CLAIMED 

Date enrolled in program: LL_ENROLL_DATE    


Loyalty Tier: LL_LOYALTY_TIER 

Birthday: LL_BIRTHDAY 

Insights segment: LL_INSIGHTS_SEGMENT

Not sure how to use them in your email templates? Check out Dotdigital guide.


Q. How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.

Q. I have connected with my ESP provider, but fields LoyaltyLion was supposed to provide do not appear in my ESP.

In order for LoyaltyLion to synchronise information with your ESP, LoyaltyLion has to be live on the page. After launching your program we'll start sending information, so it might take a moment for all the info to get synchronised. Once the first sync is done, we will be sending this data in real-time.

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