The Dotdigital integration is available on the Classic plan and above. To see which plans include it, see our pricing page.
In this article:
Why LoyaltyLion and Dotdigital?
Dotdigital is a customer experience and data platform.
Sync your product, customer and ecommerce data into Dotdigital and use it to build intelligent marketing campaigns and automated programs. Using dynamic content, personalization, data-driven product recommendations, back in stock alerts and much more, you can engage your customers on their preferred channel including email, SMS, Facebook, and Whatsapp.
Using LoyaltyLion and Dotdigital together allows you to use loyalty program data in your marketing campaigns to drive more engagement, conversions and loyalty.
Benefits of integrating with Dotdigital
Increase repeat purchases with reward available emails
Engage with customers via monthly loyalty summary emails
Increase customer acquisition with referral prompt emails
Target specific customer groups with segmentation and offer richer personalization
How to integrate LoyaltyLion with Dotdigital?
In LoyaltyLion, go to Integrations, then under Available integrations, click Dotdigital.
Sign in to your Dotdigital account and create a new API user. The Installation card in LoyaltyLion links straight to the right page in Dotdigital.
Copy the email address shown in the Dotdigital form, which ends in @apiconnector.com, and paste it into LoyaltyLion.
In Dotdigital, enter LoyaltyLion as the description.
Copy the password LoyaltyLion shows you and paste it into the Password and Confirm Password fields in Dotdigital.
Click Save in Dotdigital to create the API user.
Back in LoyaltyLion, choose the customer properties to send: Send all current and future customer properties, Do not send any customer properties, or Choose customer properties to send.
Optionally, tick Only update existing contacts. LoyaltyLion then only updates customers who are already contacts in Dotdigital, and skips the rest instead of adding them as new contacts. This suits you if you manage your Dotdigital audience by hand.
Click Complete installation, decide whether to tick Backfill data for all customers, then click Install.
When the installation finishes, you will see an Integration installed message. If you tick the backfill, we send the properties you chose for every customer in your program. If you do not, we only send customers whose loyalty data changes after you install. LoyaltyLion sends customer properties to Dotdigital, not events.
What fields are synchronized to Dotdigital?
Property | Dotdigital data field | What it is |
Total points |
| The number of points this customer currently has, including pending points |
Approved points |
| The number of points this customer has available to spend |
Pending points |
| Points this customer has earned but can't yet spend, e.g. from unpaid orders |
Spent points |
| The number of points this customer has spent |
Lifetime points |
| The total number of points this customer has ever earned, including spent points |
Number of rewards claimed |
| The number of rewards this customer has claimed |
Number of rewards used |
| The number of rewards this customer has used |
Blocked |
| Whether this customer is blocked from earning or spending points |
Date enrolled in program |
| The date and time this customer joined the Loyalty Program |
Referral URL |
| This customer's unique referral URL |
Loyalty Tier |
| The name of this customer's current Loyalty Tier |
Birthday |
| This customer's birth date |
Insights segment |
| This customer's Insights Segment (one of "Loyal", "At Risk", "Win Back") |
Tier expiration date |
| When the customer's current tier ends |
Tier progress |
| The customer's current progress toward maintaining or upgrading their tier |
Projected tier progress at expiration |
| The customer's projected progress when their current tier expires |
Progress needed to renew tier |
| How much more progress the customer needs to keep their current tier when it expires |
Progress needed to upgrade tier |
| How much more progress the customer needs to reach the next tier |
Next tier |
| The next tier the customer would reach if they upgrade |
Forecasted tier at expiration |
| The tier the customer is forecasted to be in when their current tier expires |
Receipt upload URL |
| A receipt upload URL associated with this customer |
Loyalty Pass URL |
| This customer's Loyalty Pass link |
Loyalty Pass installed |
| Whether this customer has installed their Loyalty Pass |
Not sure how to use them in your email templates? Check out Dotdigital's guide to data field personalization.
FAQ
How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more.
I've connected Dotdigital, but the LoyaltyLion fields don't appear.
LoyaltyLion only sends data while your program is live. If you didn't tick Backfill data for all customers when you installed, customers appear in Dotdigital as their loyalty data changes. After that, changes are sent as they happen.