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Shopper Approved - Integration Manual

Give your customers points for Shopper Approved product, photo and video reviews, with a custom rule for each

Written by Jason Leader

To see which plans include the Shopper Approved integration, see our pricing page.

In this article:


Why LoyaltyLion and Shopper Approved?

The Shopper Approved integration uses your Shopper Approved review data to complete rules in LoyaltyLion, so your customers earn points for their reviews that they can spend on discounts, free items and more. Rewarding reviews this way can help you collect more product and video reviews.


Benefits of integrating with Shopper Approved

  • Shopper Approved is an official Google Seller and Product Review Partner, so your reviews can show in Google Ads, Google Shopping and organic search.

  • You can share your reviews across the web, and use Shopper Approved's Traffic & Conversion Suite to grow organic traffic and conversions.


How to integrate LoyaltyLion with Shopper Approved

  1. In LoyaltyLion, go to Settings, then General, and scroll down to Token and secret.

  2. In your Shopper Approved program, go to All Services, then App Marketplace.

  3. Click Get Started with LoyaltyLion.

  4. Enter your LoyaltyLion Token and Secret.


How to set up the Shopper Approved rules

Shopper Approved completes a custom rule in LoyaltyLion for each type of review, and the rule awards the points. There are 3 identifiers, one for each type:

  • shopper_approved_product_review_completed: a product review

  • shopper_approved_user_generated_image_uploaded: a photo uploaded with a review

  • shopper_approved_video_review_completed: a video review

Each rule takes one identifier, so create a rule for each type you want to reward. That lets you give different points for each.

  1. In LoyaltyLion, go to Program, then Rules, and click Create rule.

  2. Select Custom action.

  3. In the Identifier field, enter one of the identifiers above, and set the points your customers earn.

  4. Add a title, notification and description for how the rule appears on your loyalty page.

  5. Click Create rule. After a few seconds, the rule appears on your loyalty page.

  6. Repeat for the photo and video identifiers, so your customers can see they earn extra points for a review with a photo or a video.

For more on the Shopper Approved side, see the Shopper Approved help guide.

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