Reviewer to Referrer Email

Help customers who review products to refer their friends

Mags Maras avatar
Written by Mags Maras
Updated over a week ago

In this article:

How does the Reviewer to Referrer email work?

  • The email is a referral prompt that gets sent to your customers who leave reviews and encourages them to refer their friends.

  • This email will be sent to all customers who leave reviews over a specified rating.

The Reviewer to Referrer email is compatible with the following review platforms:

How do I turn on this email?

  1. Make sure your, Loox, Yotpo or Shopify Product Reviews rule are active.

2. Click on the Emails tabs at the top of your page.

3. Scroll down to the bottom of the Emails tab, to the Encourage Referrals section, and click Edit. 

4. In this section, you will see a customisable form that is similar to our other email customisation forms. To enable this email, click the purple Turn On button in the top right-hand corner of the screen.

How to Customise the Email?

Like our other emails, this one is also customisable. To do this, please follow these steps:

  • Navigate to the Emails tab at the top of your admin page

  • Next, scroll to the bottom of the page, and click the Edit button next to the Reviewer to Referrer email.

In this section, you are able to change the design of your email and customise the emails' content. To do this, you can use the Content and Design tabs.

You can learn more about customising LoyaltyLion emails, by clicking here.

In the Send Settings tab, you can choose the minimum rating of a review. This means the email will only be sent to customers whose reviews are equal to or higher than this value. 

You can also choose a send delay - the amount of time between LoyaltyLion receiving the review and sending the Reviewer to Referrer email.

What Analytics are Recorded by Emails? How are They Measured?

By clicking on the View Results button, you’ll get access to the following statistic measures: 

  • Number of emails sent since enabling the Reviewer the referrer email

  • Number of visits to your store generated by your emails

  • New customers acquired through the referrals

  • Revenue from Referrals

The Revenue from Referrals statistic tracks the additional revenue made by your email feature. The customer's purchase is only attributed to the email when they click through the email and purchases in the same browser session. We've found that this is effective for accurate reporting. For more context, if the customer abandons their browser session and then comes back to make a purchase, the revenue is no longer tied to the email. 

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