Do rewards expire

Rewards don't have the expiry date. You can disable the rewards at any time, however once disabled the redeemed but unclaimed rewards won't be able to be used at the checkout. If you want to disable rewards or you're out of stock - send us a list of customers to and we will be able to delete these rewards and give the points back.

Do points expire

By default, points in LoyaltyLion do not expire. However, this feature is available on selected plans. Please visit our  plans and pricing page to see what plan this feature is available on and contact your account manager for access.

How to enable point expiry

Once you have access, you can enable it in your program settings.

*A note on turning on points expiration for programs that are already live:
In order to prevent immediately expiring existing customer’s points (which is typically not intended), point expiration will only take effect one expiration-period after the date you turn it on. For example, if your expiration period is 12 months and you enable point expiry on March 1st, 2017, customers will start to have points expire on March 1st, 2018.

When a customer has not made any purchases for the duration you've set, their point balance will become expired - they will no longer be able to spend any of these points.

If a customer hasn't placed any orders from the point they joined the Loyalty Program, then the expiry period is calculated from the time they register their account.

Will my customers be notified if their points are about to expire?

Yes! Once you've enabled point expiry, you can automatically email the affected customers - encouraging them to redeem their points or make a purchase to keep their existing balance.

What happens to pending points?

If a customer still has pending points when their points are expired, those points will remain pending. We don't remove a customer's recently pending points because it's a good indication that they're beginning to re-engage with your loyalty program.

Are points a financial liability?

Note: If you're wondering whether points count as a financial liability - they normally don't. Here is more information:

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