Emails sent directly through LoyaltyLion have a high rate of deliverability, and are fully compliant with Google's 2024 spam protection policies.
Here's how we ensure strong deliverability:
Authentication & sending domain
We deliver emails from the storerewards.co domain, with valid SPF records and DKIM signing. No action is required from you to enable this.
Unsubscribe friendly
Our default email templates include a standard unsubscribe link, which we require that you do not remove.
Spam monitoring
We actively monitor our deliverability and spam report rate on a continuous basis.
We have a good track record here. To make sure we maintain good deliverability, we take steps including:
updating the app to block abuse
requesting or mandating that low-quality email templates are improved (e.g. to remove spam-like language, or to ensure unsubscribe link visibility)
working with best-in-class email service providers
list validation: you can't email contacts through LoyaltyLion that aren't already account-holders on your store