Best practice & inspiration
Ideas and recommendations for getting more from your loyalty program.
By Jason1 author21 articles
Optimizing features
Recommendations for tuning your rules, rewards, tiers, referrals, and notifications.
- Optimizing your rulesActivity rules that get your customers engaging with your program between purchases, and how to get the most from each one
- Optimizing your rewardsHow to choose rewards that keep your customers engaged, and check that your cheapest reward is within reach
- Optimizing your LoyaltyLion tiersWhy tiers keep your customers coming back, with examples from LoyaltyLion merchants and tips for setting up your own
- Optimizing your referral strategyGet more referrals with enough points, a give-and-get offer, a good referral email, post-purchase reminders and a sensible minimum spend
- Optimizing LoyaltyLion notificationsHow to time, word and style your LoyaltyLion notifications, and add loyalty to your thank-you page
- Optimizing Klaviyo emailsUsing LoyaltyLion data in Klaviyo to get the most out of your program
Program inspiration
Program ideas by industry, with seasonal recommendations and ways to promote your program.
- 6 ways to promote your loyalty programSix ways to make your customers aware of your loyalty program, with examples from LoyaltyLion merchants
- Best practice loyalty emailsWhich loyalty emails to send, what to test, and how to keep your mailing list healthy so your emails get opened
- Black Friday and Cyber Monday program recommendationsHow to get your loyalty program ready for Black Friday and Cyber Monday, from notifications and double points to member-only offers
- Creating a best-in-class beauty loyalty programThe tiers, free product rewards, zero-party data, bonus points and custom rewards that make a best-in-class beauty loyalty program
- Creating a best-in-class fashion and apparel loyalty programThe double points days, tiers, reviews, social media and POS tactics that make a best-in-class fashion and apparel loyalty program
- Creating a best-in-class food and beverage loyalty programThe subscriber tiers, free product rewards, double points days and social media tactics that make a best-in-class food and beverage loyalty program
- Creating a best-in-class health and wellness loyalty programThe subscriber tiers, free product rewards, double points days and social media tactics that make a best-in-class health and wellness loyalty program
- Creating a best-in-class home and garden loyalty programThe tiers, social media, bonus points and reviews tactics that make a best-in-class home and garden loyalty program
- Creating a best-in-class pets loyalty programThe free product rewards, zero-party data, double points days, social media and tiers that make a best-in-class pets loyalty program
- How to reduce churnWhat customer churn is, how to spot it early, and four ways to use your loyalty program to reduce it
- Classic plan best practice & recommendationsHow to set up your rules, rewards, emails and launch promotion for a successful loyalty program on the Classic plan
- Turn guest shoppers into account holdersHow to see how many of your customers are guests, and four ways to get them to create an account and join your program
- Utilizing our loyalty calendarHow to plan your loyalty promotions across the year with our loyalty calendar, and which kinds of promotion work best when
Program & team enablement
Help your support team talk about your loyalty program with your customers.