Looking to optimize the loyalty program for your home and garden brand? We’ve got the perfect blueprint for you to follow. A typical best-in-class home and garden loyalty program includes:

First, let’s talk about loyalty tiers. Tiers are a fundamental part of any successful home and garden loyalty program because:

A best-in-class home and garden loyalty program should have no more than three tiers, and the rewards available should become progressively more exclusive as a customer moves through the levels. For example, you may give customers in your lower tier rewards such as early access to sales, while customers in higher tiers also get early access to new items and collections as they launch. You may also give customers in your higher tiers more VIP rewards such as invitations to exclusive events or webinars, or the ability to access a free DIY coaching session.

Typical rewards that we see in loyalty program tiers include:

We recommend that you brand your loyalty tiers in a way that aligns with your loyalty program. For example, if LoyaltyLion were to launch the Pride Points loyalty program, we might have a Cub tier and a Lion tier.

Loyalty program tiers are a great way to encourage increased program engagement and participation, but they also provide a more rewarding experience for members.

Find out how to set up tiers.

The vast majority of home and garden brands are using social media to connect with their customers in between purchases, and to drive the next purchase. The best loyalty programs sync loyalty and social media strategy to drive greater engagement.

We recommend home and garden brands use their loyalty programs to support social media activity because:

A best-in-class home and garden loyalty program will offer members points in exchange for following the social media channels that are important to your brand strategy.

Typical social media channels that we see brands building into their loyalty program include:

We recommend that you also use loyalty points to incentivize and reward customers who tag your brand on social media as they share photos of their home or garden as this will also significantly increase your reach.

Integrating your loyalty program with your social media strategy allows you to reach more or your members, more of the time. It also helps you to get your products and promotions in front of a wider audience, and keep in touch with any customers who opt out of email or SMS communications.

Find out how to incentivize social follows here.

Best-in-class loyalty programs help brands to reduce their reliance on discounting. Bonus point promotions are an extremely effective way of re-engaging loyalty program members without an immediate financial incentive.

We recommend home and garden brands use bonus point promotions because:

Typical ways that we see brands using bonus point promotions include:

We recommend promoting your bonus points promotions across email and SMS. We also recommend posting about them on social media so that non-members can see what they’re missing out on.

When it comes to your loyal customers, bonus point promotions can be just as effective in driving a sale as discounts. They also work more effectively in the long-term as they help members unlock rewards that they return to redeem sooner.

Find out how to set up bonus points promotions here.

With the average consumer reading 10 reviews before they make a purchase, collecting user-generated content is vitally important for home and garden brands. A loyalty program provides a vehicle to support the collection of text reviews, but also more valuable photo and video reviews.

We recommend home and garden brands use their loyalty programs to support review collection because:

A best-in-class home and garden loyalty program will be integrated with your reviews provider in order to seamlessly incentivize customer reviews. The number of points that you offer in exchange for a review should increase as the time investment required from the customer increases. For example, you may give customers 50 points for a text review, 100 points for a review that includes a photo, and 150 points for a review that includes a video.

We recommend that you remind customers that they can earn points in exchange for reviews within your post-purchase emails.

Integrating your loyalty program with your reviews provider allows you to collect more valuable reviews from your most satisfied customers. In turn, this can help you to acquire and convert new customers more effectively.

See which reviews providers LoyaltyLion integrates with here.

Need a hand setting up any of these tactics within your loyalty program? We’re here to help - just contact support@loyaltylion.com.