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Optimizing your LoyaltyLion tiers
Optimizing your LoyaltyLion tiers

Our top tips for best practice tier set up and the impact they can have on the program

Hannah Cook avatar
Written by Hannah Cook
Updated over a week ago

This article explains the benefits of integrating LoyaltyLion tiers into your loyalty program. To see which plan this feature is available on please visit our plans and pricing page.

If LoyaltyLion tiers are not included within your plan but you would like to find out more, please enquire at

In this article:

The benefits of LoyaltyLion tiers

Our latest consumer research found that loyalty is driven by five key factors: trust, aspiration, personal interactions, identity alignment and an enjoyable user experience.

When we dissected the numbers, we found that 79% of shoppers are motivated by the feeling of accumulating points that they can benefit from at a later date. To target this desire for aspiration, consider adding a point or spend threshold to your program.

Loyalty programs with tiers and a promise of better rewards and perks will encourage your customers to increase their basket sizes. It can also sway them to return to your store over your competitors since they’ve already created an account with you and have more exclusive perks to return and engage with.

LoyaltyLion tier examples

Tip: The boundaries and benefits of each tier are communicated in a clear way - 77% of customers will join your loyalty program if the benefits are clearly communicated

Tip: Make sure to customize the look and names of your tier to match the rest of your site and brand messaging

You will notice in the above examples, consumers’ loyalty is driven by a feeling of aspiration and loyalty programs with tiers give your customers an objective to work towards.

We recommend you do the following when setting up your own LoyaltyLion tiers:

  • Keep it aligned with your brand: This will encourage customer engagement from the get-go. Consistency is key to ensuring the program feels like a natural extension of the customer experience. For example, the use of colour improves brand recognition by up to 80%.

  • Create a community: 81% of brand Insiders say they would become engaged community members for a brand if they got access to content they were interested in. A healthy customer community will signpost the program and advertise it’s value to others

  • Use catchy names: Customers are more likely to buy into and work towards a goal when the steps to get there are easy to understand. Make it as easy as possible for customers to become loyal, and those loyal customers will spend 67% more than new ones

  • And, offer exciting perks: 79% of customers say they’ll be loyal to brands if they can unlock exclusive benefits, and 74% said their loyalty is motivated by working towards a goal

If you need assistance setting up your LoyaltyLion tiers, please take a look at our documentation or get in touch with our support team.

REN Clean Skincare’s loyalty program members began to spend 68% more than non-members, after implementing a tiered loyalty program. Member repeat purchase rates also grew, reaching values that were 63% higher than guest visitors.

68% of customers say that their loyalty is motivated by a brand sharing similar values to them. With this in mind, REN’s team designed their tiered loyalty program structure to encourage customers to engage more to move up the tiers.

The tiers enabled members to progress across three levels of loyalty: “Clean Starter”, “Clean Boss” and “Clean Champion”.

To encourage higher-order values, REN’s team also began offering an extra “Clean Credit” per pound spent at each tier. For example, loyalty program members who are in the “Clean Boss” tier can earn two “Clean Credits” per pound spent, while members who are in the “Clean Champion” tier can earn three credits for each pound spent.

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