Looking to optimize your fashion and apparel loyalty program? We’ve got the perfect blueprint for you to follow. A typical best-in-class loyalty program for fashion brands includes:

Best-in-class loyalty programs help brands to reduce their reliance on discounting. Double points days or weeks are an extremely effective way of re-engaging loyalty program members without an immediate financial incentive.

We recommend fashion and apparel brands run double points days because:

Typical ways that we see brands using double points days include:

We recommend promoting your double points days across email and SMS. Ideally you would promote the event ahead of time so that members have time to browse and decide which items they may select once the promotion lands. We also recommend posting about double points days on social media so that non-members can see what they’re missing out on.

When it comes to your loyal customers, double points days or weeks can be just as effective in driving a sale as discounts. They also work more effectively in the long-term as they help members unlock rewards that they return to redeem sooner.

Find out how to set up double points days here.

Next, let’s talk about loyalty tiers. Tiers are a fundamental part of any successful fashion and apparel loyalty program because:

A best-in-class fashion and apparel loyalty program should have no more than three tiers, and the rewards available should become progressively more exclusive as a customer moves through the levels. For example, you may give customers in your lower tier rewards such as early access to sales, while customers in higher tiers also get early access to new items and collections as they launch. You may also give customers in your higher tiers more VIP rewards such as invitations to exclusive events or webinars, or the ability to access a free styling session.

Typical rewards that we see in loyalty program tiers include:

We recommend that you brand your loyalty tiers in a way that aligns with your loyalty program. For example, if LoyaltyLion were to launch the Pride Points loyalty program, we might have a Cub tier and a Lion tier.

Loyalty program tiers are a great way to encourage increased program engagement and participation, but they also provide a more rewarding experience for members.

Find out how to set up tiers.

With the average consumer reading 10 reviews before they make a purchase, collecting user-generated content is vitally important for fashion and apparel brands. A loyalty program provides a vehicle to support the collection of text reviews, but also more valuable photo and video reviews.

We recommend fashion and apparel brands use their loyalty programs to support review collection because:

A best-in-class fashion and apparel loyalty program will be integrated with your reviews provider in order to seamlessly incentivize customer reviews. The number of points that you offer in exchange for a review should increase as the time investment required from the customer increases. For example, you may give customers 50 points for a text review, 100 points for a review that includes a photo, and 150 points for a review that includes a video.

We recommend that you remind customers that they can earn points in exchange for reviews within your post-purchase emails.

Integrating your loyalty program with your reviews provider allows you to collect more valuable reviews from your most satisfied customers. In turn, this can help you to acquire and convert new customers more effectively.

See which reviews providers LoyaltyLion integrates with here.

The vast majority of fashion and apparel brands are using social media to connect with their customers in between purchases, and to drive the next purchase. The best loyalty programs sync loyalty and social media strategy to drive greater engagement.

We recommend fashion and apparel brands use their loyalty programs to support social media activity because:

A best-in-class fashion and apparel loyalty program will offer members points in exchange for following the social media channels that are important to your brand strategy.

Typical social media channels that we see brands building into their loyalty program include:

We recommend that you also use loyalty points to incentivize and reward customers who tag your brand on social media as this will also significantly increase your reach.

Integrating your loyalty program with your social media strategy allows you to reach more or your members, more of the time. It also helps you to get your products and promotions in front of a wider audience, and keep in touch with any customers who opt out of email or SMS communications.

Find out how to incentivize social follows here.

Many fashion and apparel retailers operate both online and in physical locations. If this is the case, it’s important to ensure that your loyalty program members can have a consistent experience wherever they are shopping.

We recommend fashion and apparel brands with physical stores integrate their loyalty programs at the point of sale because:

More second purchases

A best-in-class fashion and apparel loyalty program will integrate with Shopify POS in order to enable customers to earn and redeem loyalty points wherever they are shopping. This increases your ability to engage a shopper across multiple locations and create more opportunities to secure their next purchase.

Increased purchase frequency

Integrating your online loyalty program in-store also helps you to convert in-store shoppers into website visitors once they are aware that they can redeem rewards online. This can help to decrease the time to their next purchase.

Increased engagement between purchases

Using Shopify POS with your loyalty program allows you to use loyalty data to deliver pesonalized communications in between store visits. Rather than waiting for the next time a customer visits your store, you can communicate with them at all times via email, SMS and social media. You can also use the data from their last store visit such as purchase history, points balance and available rewards, to ensure that all communications are highly personalized.

Integrating your loyalty program with your POS allows you to reach your customers more regularly, and encourages them to shop with you across multiple channels, helping you to secure the next purchase, sooner.

Find out how to set up the POS integration here.

Need a hand setting up any of these tactics within your loyalty program? We’re here to help - just contact support@loyaltylion.com.