Attentive is only available in the US, Canada, Australia and UK.
In this article:
Why LoyaltyLion and Attentive?
Connect your loyalty and engagement platform to grow your list of SMS subscribers. Reward your customers with loyalty points when they sign up to receive SMS marketing campaigns.
How to enable Attentive Events
1. Log in to your LoyaltyLion account
2. Click on the tab Manage
3. On the left find Integrations and click Manage
4. Click on Attentive and click Configure Integration. If it says Install Integration, follow the steps to integrate found in the Attentive Integration Manual.
5. Select the events you would like to send to Attentive from the list.
6. Click Update Configuration to save your changes.
How do Attentive Events work?
LoyaltyLion will push customer events from LoyaltyLion to Attentive. You can then use this information to create dynamic segments for use in campaigns, or as triggers to send SMS messages to your customers.
The events that LoyaltyLion sends to Attentive are as follows:
These will appear as "A subscriber's activity" when creating segments.
Customer changes tier
Customer’s tier has been upgraded
Customer’s tier has been downgraded
Customer has new rewards available
Customer refers a friend
Customer has completed an activity
Customer approaching new tier
Customer moved to Loyal
Customer moved to At Risk
Customer moved to Win Back
Customer claimed reward
Events that LoyaltyLion sends to Attentive
Customer reward available
Inform customers when they have met the minimum threshold to redeem a reward (eg. the customer reached 500 points which is your lowest value reward). The
available_rewards property contains rewards that are actionable, in stock, enabled, and affordable by the customer.
Note: the Points slider, Free product voucher, and Seamless Free Product rewards are not currently supported in these emails. This means that if you only use those rewards, emails will not be triggered. They also will not show in the emails.
Recurring reward available reminder
This event re-occurs on a rolling interval, starting one month after you first enable the event in the admin. It will send to customers on the program who have not received a
reward_available_notification within the same month. The
available_rewards array contains rewards that are actionable, in stock, enabled, and affordable by the customer.
points_approved_in_interval property contains the number of points the customer has earned within that month and the
points_interval_start_date property describes when that month started.
Customer referral complete
You can send emails to customers who have referred their friends to let them know that their referrals have been completed. This should trigger once a referred customer makes their first eligible purchase.
You can inform the referring customer that they should be receiving points for their successful referral and congratulate them.
Customer tier upgraded/downgraded
LoyaltyLion sends events to Attentive to let your customers know their tier status and/or if it has changed:
When a customer moves up a tier
When a customer moves down a tier
Note: If you're seeing the "LoyaltyLion - Tier Changed" event, please know that this event has now been deprecated in favor of the Tier Upgraded and Tier Downgraded events. You should use those events when creating your emails.
Insights segment changed
You can read about the LoyaltyLion insights segments here.
Every time a customer moves into a new insights segment, the event will be sent to Attentive. This will include information about what segment they were in and which segment they're now in:
When a customer moves to the At-Risk Segment
When a customer moves to the Loyal Segment
When a customer moves to the Win Back segment
Activity rule completed
LoyaltyLion sends information to Attentive whenever a customer completes one of your activity rules.
With these triggers, you can let customers know when a rule has been completed and how many points they received. This applies to any rule, including custom rules. They are particularly helpful for rules that need to be fulfilled manually.
Why don't I see my LoyaltyLion events appearing in Attentive?
The events appear in real-time as customers fulfill LoyaltyLion activities, meaning that they will only be available once the event has been completed.
For example, before the refer-a-friend event appears in Attentive, a successful referral needs to be completed. If you have 0 referrals completed on your store, you won't see the referral completed event in Attentive.