Sending program events to Attentive is included on the Plus plan, or available as an add-on. To learn more, see our pricing page.

Connect your loyalty and engagement platform to grow your list of SMS subscribers. Reward your customers with loyalty points when they sign up to receive SMS marketing campaigns.

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If you have not installed Attentive yet, follow the Attentive Integration Manual and choose your events during installation. To change the events on an installed integration:

You will see an Integration updated message when your changes are saved.

LoyaltyLion will push customer events from LoyaltyLion to Attentive. You can then use this information to create dynamic segments for use in campaigns, or as triggers to send SMS messages to your customers.

Each event LoyaltyLion sends is listed below as it appears in LoyaltyLion, followed by its name in Attentive. They appear as "A subscriber's activity" when creating segments.

You can find a video tutorial on how to create these segments and use them in campaigns here.

Inform customers when they have met the minimum threshold to redeem a reward (for example, the customer reached 500 points, which is the cost of your lowest-cost reward). We send the event 5 minutes after the customer becomes able to afford the reward. The available_rewards property contains rewards that are one of the types listed below, in stock, enabled, and affordable by the customer.

Note: only these reward types trigger the Reward Available event and appear in its available_rewards list:

Other reward types, such as Free Product Voucher, Seamless Free Product and subscription rewards, do not trigger the event. If your program only offers those rewards, these messages will not be sent.

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This event re-occurs on a rolling interval, starting one month after you first enable the event in the admin. It is sent to customers in your program who have not received a Reward Available event or a reminder in the past month. The available_rewards array contains rewards that are actionable, in stock, enabled, and affordable by the customer.

The points_approved_in_interval property contains the number of points the customer has earned within that month and the points_interval_start_date property describes when that month started.
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You can send emails to customers who have referred their friends to let them know that their referrals have been completed. The event is sent when the referred friend's first order qualifies for your referral rule. If their first order does not qualify, a later order does not trigger it.

You can inform the referring customer that they should be receiving points for their successful referral and congratulate them.
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LoyaltyLion sends events to Attentive to let your customers know their tier status and/or if it has changed:

Note: the older LoyaltyLion - Tier Changed event is no longer sent. Use LoyaltyLion - Tier Upgraded and LoyaltyLion - Tier Downgraded.

This will trigger when a customer comes within a % of going up a tier, encouraging them to come back and make an additional purchase to make it over the threshold.
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The % required to send the metric trigger can be found in your tier setup, and you have the chance to change this. In LoyaltyLion, go to Program, then Tiers, click Edit on the Events card, and change Percentage until next tier. You can set it anywhere from 1% to 50%:

The default for all programs is 10%, but you can change it to whatever you want, but ideally not too far, so 25% would be a good upper limit. Using this, if your boundary was $100 spent, once a customer has spent at least $75, this email flow would trigger. This is also the case with points based tiers.

In the content, you can also reference how much a customer needs to spend, or how many points the customer needs to earn, to get into the next tier.
You can do this by adding the variable 'Points/Spend required to Upgrade'. The wording will depend on if you have points or spend-based tiers in your LoyaltyLion program. For spend-based tiers, we send the amount to Attentive as a currency value, so you do not need to convert it.

Read about the LoyaltyLion insights segments.

Every time a customer moves into a new insights segment, the event will be sent to Attentive. This will include information about what segment they were in and which segment they're now in:

LoyaltyLion sends information to Attentive whenever a customer completes one of your activity rules.

With these triggers, you can let customers know when a rule has been completed and how many points they received. This applies to any rule, including custom rules. They are particularly helpful for rules that need to be fulfilled manually.

LoyaltyLion sends events to Attentive when your customer is approaching their points expiration date.

Letting customers know their points are about to expire is an effective way to boost engagement with your program and encourage members to return and redeem sooner.

In order to use this event, you will need to ensure you have:

Read more about points expiration

LoyaltyLion sends events to Attentive when a customer's reward is close to expiration.

In order to use this event, you will need to ensure you have:

Read more about reward expiration

LoyaltyLion sends an event when a customer claims a reward that gives them a voucher or a gift card. Voucher rewards include the voucher code and discount amount.

LoyaltyLion sends an event when a customer joins your loyalty program.

If you use receipt upload, LoyaltyLion sends an event when a customer's uploaded receipt is approved or declined. Declined events include a link the customer can use to upload a new receipt.

The events appear in real-time as customers complete LoyaltyLion activities, meaning that they will only be available once the event has been completed.

For example, before the refer-a-friend event appears in Attentive, a successful referral needs to be completed. If you have 0 referrals completed on your store, you won't see the referral completed event in Attentive.