⭐ This feature is only available to Plus merchants ⭐
See our pricing page. If Klaviyo isn't listed on your integrations page within LoyaltyLion and you would like it to be, please contact support@loyaltylion.com
Please note that using one Klaviyo account with more than one LoyaltyLion program is not supported
In this article:
What are the Klaviyo events?
For merchants on our Plus plan, we now push unique loyalty events over to Klaviyo. You can use these event triggers to craft dynamic emails using the provider to improve customer engagement.
The events are dynamic and send to Klaviyo in real time. This means that they are triggered by customers completing loyalty activities through your store
How to enable the Klaviyo events
You'll need your Klaviyo integration set up first - if you haven't set up your integration yet, please follow our guide.
LoyaltyLion sends events from the loyalty program to your Klaviyo account. This means that you can create emails that include information about redeemable rewards particular customers can claim (similar to LoyalltyLion emails).
1. Click on the tab Manage
3. On the left find Integrations and click Manage
4. Click Configure Integration next to your Klaviyo integration and scroll down to enable event triggers. You can select "All events", or choose to just send some of the events to Klaviyo.
5. Hit "Update configuration" to save the changes
Note: the events will start sending straight away, but they need to be completed in real-time to appear in Klaviyo. For example, the refer-a-friend event won't appear until one of your customers has actually referred a friend.
Events LoyaltyLion sends
Customer reward available
Inform customers when they have met the minimum threshold to redeem a reward (eg. the customer reached 500 points which is your lowest value reward). The available_rewards property contains rewards that are actionable, in stock, enabled, and affordable by the customer.
Note: the Points slider, Free product voucher, and Seamless Free Product rewards are not currently supported in these emails. This means that if you only use those rewards, emails will not be triggered. They also will not show in the emails.
Recurring reward available reminder
This event re-occurs on a rolling interval, starting one month after you first enable the event in the admin. It will send to customers on the program who have not received a reward_available_notification within the same month. The available_rewards array contains rewards that are actionable, in stock, enabled, and affordable by the customer.
The points_approved_in_interval property contains the number of points the customer has earned within that month and the points_interval_start_date property describes when that month started.
Customer referral complete
You can send emails to customers who have referred their friends to let them know that their referrals have been completed. This should trigger once a referred customer makes their first eligible purchase.
You can inform the referring customer that they should be receiving points for their successful referral and congratulate them.
Customer tier upgraded/downgraded
LoyaltyLion sends events to Klaviyo to let your customers know their tier status and/or if it has changed:
When a customer moves up a tier
When a customer moves down a tier
Note: If you're seeing the "LoyaltyLion - Tier Changed" event, please know that this event has now been deprecated in favor of the Tier Upgraded and Tier Downgraded events. You should use those events when creating your emails.
Reward claimed
LoyaltyLion sends events when customers claim a voucher or a gift card. This will also contain information about:
Discount amount
Discount type
Reward title
Reward type
Voucher code
Insights segment changed
Every time a customer moves into a new insights segment, the event will be sent to Klaviyo. This will include information about what segment they were in and which segment they're now in:
When a customer moves to the At-Risk Segment
When a customer moves to the Loyal Segment
When a customer moves to the Win Back segment
You can then automate your Klaviyo email marketing by triggering emails to customers, creating new campaigns, or adding them to an existing campaign.
Activity rule completed
LoyaltyLion sends information to Klaviyo whenever a customer completes one of your activity rules.
With these triggers, you can let customers know when a rule has been completed and how many points they received. This applies to any rule, including custom rules. They are particularly helpful for rules that need to be fulfilled manually!
How to insert the customer properties into an event flow
1. Log in to your Klaviyo account. On your Klaviyo Dashboard and select Flows on the left
2. Create a new flow
3. Select Create from Scratch, name the flow, and select "Create flow"
4. Select the LoyaltyLion trigger you would like to use from Metrics. For this tutorial, we'll be using Rule complete - Create an account. Click Done when you're finished.
5. Use Email as your Action by dragging the block into the flow. Then, configure the content of the email.
6. Choose an email design to use. For this guide, we used Drag and Drop and selected a template.
7. Preview your email. You will be able to see the most recent loyalty event for the trigger and event data associated. Select "extra" to expand the list of data
8. Scroll down and expand the "properties" list. This includes the LoyaltyLion properties
9. Click the property that you would like to insert into the email. For this, we'll be using points_approved. This generates a template that you can embed into the emails
10. Add them as text to the emails and hit save.
11. Klaviyo will populate them in email previews and sendouts.
How to recreate the reward available emails in Klaviyo
1. Log in to your Klaviyo account. On your Klaviyo Dashboard and select Flows on the left
2. Create a new flow
3. Select Create from Scratch and name the flow
4. On the left select Metric as the trigger for your flow.
For the Reward available email select LoyaltyLion - Reward Available and click Done at the bottom
5. Select the action on the left and drag-and-drop it under the trigger. I'll be using Email so that customers receive a specific message with an overview of their messages.
6. Click on Configure Content to customise an email. You'll be asked to select a way to design your email. I've selected Drag and Drop, however, you can also choose HTML to create it. Select the template to continue.
7. In order to create buttons with rewards currently available for your customers click on Blocks and then drag-and-drop Buttons in place you wish to list the rewards.
8. Click on the three horizontal lines, ❗️make sure that the setting is set to ON❗️ , and fill the boxes with info as below to iterate over available rewards. Save the changes.
9. Make sure to add the correct information in CONTENT section and Save.
This is how the email should look like after you correctly filled the boxes:
10. To preview the email, click on Preview on the left and then on Preview Now.
You should see all the rewards as separate buttons:
Klaviyo Events Email Reporting
Under your email section you will see a highlighted section with Klaviyo Events Reporting
If you have followed the steps and added the button blocks these will be tracked when your customers click through, if they claim a reward, and if they make a purchase via this all time report.
In order for the data to populate your buttons will need to be set up in the email and your buyers will need to click on them.
Visits to your store: Number of clicks from the button blocks to your store
Rewards claimed: Number of rewards claimed from clicking the buttons from the email
Revenue generated: Amount of revenue generated from your buyer clicking through from the email
Need help from an email expert? Hire one here!
Frequently asked questions
I can't see one of my triggers in Klaviyo - why isn't it there?
The triggers will only be available in Klaviyo once the event has been completed. For example, for the refer-a-friend trigger to pull through to Klaviyo, a successful referral needs to have been completed. If you have 0 referrals completed on your store, you won't see the referral completed trigger in Klaviyo.
I'm seeing two triggers for referrals - which one should I use?
You might see two separate triggers for the referrals. This is because we have our standard referral complete trigger, and the activity rule completed trigger, which populates automatically for any activity rule you have enabled.
Standard referral complete trigger:
Activity rule completed trigger:
Either should work well! They are essentially the same. However, you should know that the standard referral complete trigger contains more information on the properties of the referral, so you may prefer to use this one.