​In this article:
​Pre-Made Flows

Customer Enrolled
​​Reward Available Reminders
​Referral Complete
​Approaching Tier Upgrade
​Tier Upgrade/Downgrade

Point Expiry Reminder

Reward Expiring Soon

Within Klaviyo, you can quickly and easily create three pre-made flows, with the click of a button! These flows are the:

You can find these by going to Klaviyo, then Flows, then Create Flow. You can then navigate to the Integration drop down menu, and select 'LoyaltyLion'. This will display the three available flows for you:
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When you click on these Flow Templates, it will show you a preview of the Flow, and some instructions on how to personalise the Flow to your own requirements. You can name the Flow here and apply any tags you want:

First impressions are important, and introducing your loyalty program is no different. The Customer Enrolled event will trigger when someone joins the loyalty program, and is typically faster to send than the segment and flow option suggested in the Essentials documentation. With this event trigger, it's actually easier to create, as you no longer need the segment and can just go straight into the flow.

To start this flow, use the Metric trigger, LoyaltyLion - Enrolled.

Flow Example:

The flow is still relatively simple, as it's just a response, but you can include additional branches and conditions to follow up on this to check for additional orders made or let a customer know when they have approved points - this is only the start of their loyalty journey.

Reward reminders are a good way of bringing customers back after they have made a purchase by letting them know their points value goes over the threshold for a reward. With this flow, you will need to know the boundaries of your rewards in order to add the correct conditional splits.
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By splitting the flow, you can change the email content for each email sent. For example, if a customer has enough points for a $5 voucher, the email content suggesting items to buy could be appropriate for the $5 discount. You can then follow this for $10, $15 etc.
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To start this flow, use the Metric trigger, LoyaltyLion - Reward Available.
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Flow Example:
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You can exchange the points 'greater than' and 'less than' to match the reward boundaries you have set up in your program.

Note: This metric is only sent if the customer has access to eligible rewards.
This means:

If you want to display the amount of points a customer has in their loyalty account as a currency figure, you can use the following:

The currency symbol is separate from the formula, and can be replaced within the email content itself.
This formula divides the points_approved property, normally a standard integer, by 100, and adds the necessary decimals to make it appear as a currency value. If you are not operating at a 100 points : $/£/€1 ratio, you may need to replace the 'divide:100' element with 'divide:20' for example.

The Referral Complete metric trigger is a great way to add a personal touch, and thank a customer for bringing you new business. This will help encourage future referrals as well.
The Referral Complete will only trigger once the referred customer has made a qualifying purchase and after the Approval Period in the Refer a Friend rule has elapsed.
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To start this flow, use the Metric Trigger, LoyaltyLion - Referral Complete:
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Flow Example:
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Tip: Make sure to include the 'referral_url' property in the email content attached to this flow. This will allow your customers to easily find their unique referral url, so they can refer their friends faster and more often.

This will trigger when a customer comes within a % of going up a tier, encouraging them to come back and make an additional purchase to make it over the threshold.
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The % required to send the metric trigger can be found in your tier setup, and you have the chance to change this. Go to Manage, Tiers and then Settings, and you will see an option to change this %:

The default for all programs is 10%, but you can change it to whatever you want, but ideally not too far, so 25% would be a good upper limit. Using this, if your boundary was $100 spent, once a customer has spent at least $75, this email flow would trigger. This is also the case with points based tiers.
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To start this flow, use the Metric Trigger, LoyaltyLion - Approaching Tier Upgrade.
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Flow Example:
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In the email content, you can also reference how much a customer needs to spend, or how many points the customer needs to earn, to get into the next tier.
You can do this by adding the variable 'Points/Spend required to Upgrade'. The wording will depend on if you have points or spend-based tiers on your LoyaltyLion program.

In the above picture, using spend based tiers, you would write the line as:
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If you are using spend based tiers, you will need to add some extra code. As we do not send over currency, everything comes as a standard integer. To convert to currency, you will need to write:
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Make sure you add the currency symbol before the variable, and add |divide:100 to reduce the points to currency.

Using Metric Triggers, there are separate options for Tier Upgrade and Tier Downgrade. Therefore, you can tell in which direction a customer is traveling and change the content of the email you are sending to sound more appropriate: If they are going up, you can congratulate them and let them know all the new benefits they will receive. If they have gone down, you can tell them how they can go back to their old tier.
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To start this flow, use the Metric Trigger, LoyaltyLion - Tier Upgrade OR LoyaltyLion - Tier Downgrade.
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Flow Example (Upgrade):

​In the templates for both the Upgrade and Downgrade flows, you can also include the date the customer will have their tier placement evaluated:
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You would need to add the code:

LoyaltyLion points will automatically expire points after a consecutive period of inactivity on your site. The default period which can be found in your LoyaltyLion settings is 12 months. After this period of consecutive period of inactivity, all approved points in the customers balance will be expired.
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Using the LoyaltyLion - Points Will Expire Soon Metric Trigger, you trigger a Flow to notify a customer that their points balance will soon expire. The Event will be pushed 14 days before the expiration date, this is the default setting and can be changed in the LoyaltyLion settings.

To start the Flow, use the LoyaltyLion - Points Will Expire Soon Metric Trigger.
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Example Flow:
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In your template, you can include the specific date that the customer will have their points expire:

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You can do this by adding in this code to the email content:
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All voucher based rewards (discounts, free shipping, products) can have a Reward Expiration Period added to them. In the LoyaltyLion settings, much like the above Points Expiry, you can define when the event for the Rewards Expiring Soon will take place. The default for this is 14 days:

This will let the customer know that they have a limited amount of time left to use their active rewards, and will hopefully reactivate a potentially lost customer.

To start the Flow, use the LoyaltyLion - Reward expiring soon Metric Trigger.

Example Flow:

Example Email:

Preview:

You can add the Reward Title into your email using the Event Property:
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You can add the Expiry Date into the email using the Event Propert, and format it like the above like so:
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You can add the Voucher Code into the email using the following Event Property: