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Hidden Tier

Manually move customers into a secret tier - e.g. for staff

Written by Success team

To see which plans include Loyalty Tiers, please see our pricing page. If you would like to add Loyalty Tiers to your account, please contact support@loyaltylion.com


In this article:

What are hidden tiers

Hidden tiers are not displayed in the list of tiers to shoppers. It allows tiers to be flagged as "secret".

It has two main uses:

  1. Having a super secret VIP tier above the regular tiers.

  2. Implementing a "hidden tier system", for example, for Wholesale & Retail. When all tiers are hidden, the tier system is completely invisible to shoppers, but the rules and reward customisations still apply. This can be used if a store has different types of user and wants them to have different rules or rewards

💡Success Tip:

If you'd prefer to automate tier membership using Shopify tags rather than moving customers one by one, consider using a conditional tier instead - conditional tiers can also be set to hidden.

How hidden tiers are displayed in LoyaltyLion

On your tiers page, we will show all Hidden tiers at the bottom - e.g. 'VIP Lion' is the hidden tier in the image below.

All you need to know about Hidden tiers:

  • Hidden tiers are created by simply ticking a 'hidden' box when setting up tiers

  • The tier name and details will not show on your on-site loyalty page to any customers, so is completely hidden, except the ones who are in that tier

  • Customers can only be moved manually into a hidden tier

  • They are only visible to customers that have been manually moved into a particular tier

  • If a merchant makes all tiers hidden then no tier information is ever displayed to the customer

  • If there are hidden tiers and 'visible' tiers on the loyalty page, only visible tiers are shown to customers and customers can be moved automatically onto those tiers only by spending more

How to set it up:

When you set up tiers, you'll see the option to add the Hidden Tier at the bottom of the form:

Who should be in Hidden Tier:

  • Top loyal customers: make them feel special for being loyal

  • Brand ambassadors: you can pay them in points and rewards

  • Wholesalers: Their purchasing habits are different from regular shoppers so set wholesale users to earn points at a different rate because you don't want them to miss out on loyalty program!

Note: As your customers cannot be automatically enrolled into this tier, they have to be manually moved. This also means that when we import your customers, we cannot import them into the hidden tiers. This will have to be implemented manually.

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