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Black Friday/Cyber Monday 2024 Program Recommendations
Black Friday/Cyber Monday 2024 Program Recommendations
Sathiya Raveendran avatar
Written by Sathiya Raveendran
Updated over a week ago

Looking for program tips for the upcoming Black Friday/Cyber Monday event? We got you covered with some useful tips below.


Enable Notifications

We suggest turning on the "Welcome New Visitors" notification on your site. This feature will display a pop-up inviting new visitors to join your Loyalty program.

Benefits:

  • Opportunity for Engagement: Keeping notification on, means you might be missing out on engaging with potential members during this critical time.

  • Powerful Introduction: The notification serves as an effective tool to introduce your loyalty program to new site visitors, encouraging them to sign up and start earning points right away.

  • Enhanced Visibility: When activated, the pop-up will greet visitors and invite them to become part of your loyalty program. This small adjustment can significantly improve your program's visibility and effectiveness.

Why This Matters:

  • Engaging new visitors early can lead to increased sign-ups, especially ahead of the promotional period.

  • A simple notification can make a big difference in driving awareness and participation in your loyalty program.

How: You can adjust this setting by following the steps below, and find more information about it in our notifications article here.

Dashboard > manage > customer notifications > welcome new visitors



Leverage Social Media for Your Loyalty Program

Social media can be a powerful tool for attracting and engaging customers. Here’s how you can make the most of your Instagram presence to promote your loyalty program leading up to Black Friday and Cyber Monday:

  • Consistent Reminders: Use social media posts, email campaigns, and on-site banners to continuously remind customers about your loyalty program features and encourage their participation.

  • Instagram Promotion: Leverage your active Instagram presence by regularly promoting the loyalty program through posts, stories, and educational content. Highlight how the program works and its benefits, making it easy for customers to understand.

  • Campaign Ideas: Create Instagram stories or posts to promote exclusive offers, such as double points campaigns, during Black Friday and Cyber Monday. Visual content helps drive excitement and customer engagement.

  • Boost Sign-Ups: By consistently promoting your loyalty program alongside your Black Friday events, you can raise awareness, increase sign-ups, and encourage repeat purchases.

Why this matters:

  • Social media platforms like Instagram are essential for reaching new customers ahead of key promotional periods.

  • Brands that use social media to showcase their loyalty program often see significant boosts in member participation, driving more revenue and repeat business.


Double Points Campaigns

Launch double points promotions for major events like Black Friday, Christmas, and New Year's.


Benefits:

  • Incentivise Purchases: Double points campaigns encourage existing customers to make additional purchases by offering more rewards for their spending.

  • Attract New Customers: Promoting these offers ahead of time through Klaviyo and social media can entice new customers to sign up for your loyalty program.

  • Increase Engagement: These promotions can significantly boost customer engagement and drive higher sales during peak shopping periods.

Why This Works:

  • Double points create a strong incentive for both current and potential customers to engage with your loyalty program.

  • Brands often see increased sales and sign-ups when they promote these campaigns in advance of major shopping events.

How: You can set this up by following the steps in our article here.

Also, you can prominently display a banner on your site ahead of these events to inform customers that they can earn double points on purchases or account sign-ups. This not only encourages existing customers to make purchases but also attracts new customers to engage with your loyalty program.


Referral Boosts

Encourage your loyal customers to refer friends and family during the busy shopping season by offering extra points for successful referrals.


Why This Works:

  • Incentivise Referrals: Reward loyal customers with bonus points for every referral that results in a purchase, giving them a compelling reason to spread the word about your brand.

  • Expand Your Customer Base: By encouraging referrals, you can attract new customers who are more likely to trust your brand through personal recommendations.

  • Maximise Holiday Traffic: The busy shopping season is an ideal time to introduce referral bonuses, as customers are already engaged and looking for deals.

  • Brand connections Customers who refer friends feel more connected to your brand, increasing their long-term loyalty.

How to Promote:

  • Promote the referral bonus through emails, social media, and pop-ups to ensure maximum visibility and participation during this high-traffic season.

  • Use our referral modal feature here on your loyalty page to promote the referral program by opening their referral link on page load or when clicked


Exclusive Member Only Offers

We suggest offering exclusive discounts or rewards to loyalty members during the upcoming promotional period, such as early access to sales, exclusive discounts, or members-only deals. You can also create free product rewards that members can redeem using free product vouchers.

Benefits:

  • Reward Loyalty: Offer special perks like early access or members-only discounts to reward your most loyal customers in higher tiers during key shopping events.

  • Enhance Program Value: These exclusive offers add more value to your loyalty program, encouraging members to stay engaged and feel appreciated.

  • Boost Engagement: By creating a sense of exclusivity, you can drive more purchases and increase retention during the busy promotional period.

Why This Works:

  • Exclusive member offers make customers feel valued and can significantly boost engagement and loyalty, leading to more repeat purchases.

  • These perks can also help you stand out from competitors, especially during high-traffic shopping seasons.

How: You can create a free product voucher by following the steps in the article here




Redeem points at Checkout

We suggest using our "Redeem Points at Checkout" feature too, which is included in your plan. This allows customers to claim their discount rewards directly during checkout, without needing to manually enter discount codes from the loyalty page.

Why this works:

  • Simplify the Checkout Process: With this feature, customers can redeem their rewards seamlessly during checkout, eliminating the need to manually input codes from the loyalty page.

  • Reduce Friction: Streamlining the reward redemption process helps reduce barriers to completing purchases, making the checkout experience smoother for customers.

  • Boost Conversions: By simplifying how rewards are applied, you can increase the likelihood of customers completing their purchase, leading to higher conversion rates.

How: You can set this up following the instructions in our article here.


Market the Loyalty Program with Klaviyo

We recommend using Klaviyo to send targeted emails to your customers about your Black Friday offers and loyalty promotions. Aligning your branding and tone across all platforms will create a seamless customer experience, helping to build trust, recognition, and engagement with your brand.

Benefits:

  • Consistent Branding: Ensure your emails match the branding, tone, and messaging used on your website and social media to create a cohesive customer experience.

  • Promote to High-Tier Members: Offer exclusive discounts to your most loyal customers in your highest loyalty tier and promote these perks via email to boost engagement and reward long-term loyalty.

  • Drive Engagement: Use personalised messaging to engage customers and encourage them to take advantage of your offers, whether that’s signing up for your loyalty program or using their points for Black Friday deals.

Why This Works:

  • Sending targeted emails through Klaviyo helps create a more personalised experience for your customers, increasing their likelihood of engaging with your promotions.

  • Customers in higher loyalty tiers are more likely to make repeat purchases, especially when offered exclusive deals during major events like Black Friday

How: See more information on our Klaviyo articles here.

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