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Best Practice
Optimising features
Use rewards to improve customer engagement
Use rewards to improve customer engagement
Success team avatar
Written by Success team
Updated over a week ago

In this article: 

Money off and percentage discount

We recommend that you set up multiple rewards that your customers can work towards. The more rewards available the happier the customer. We recommend that you give a maximum of 5% back. 

Tip: Money off rewards are the most popular reward. Research states 71% of consumers decide to join a loyalty program because of money off every purchase

Free shipping voucher

Variety of rewards provides customers with options which creates a happier customer. Everyone loves free shipping and this will be an easy cost to calculate

Tip: If you have a lot of international customers we recommend setting a maximum shipping rate 

See Reward: Free shipping on how to set this up

Free product

This rewards will help you manage your inventory more efficiently! You can use this rule to promote new items in stock or to encourage purchases on items that are not selling well.

Tip: The free product reward is the second most attractive reward where 63% of consumers decide to join a loyalty program because of this reward

Discount on specific product

Use this reward to help you manage your inventory more effectively. Why not use this reward to promote a new product range to increase future purchases. Or to promote a seasonal collection.

Tip: If you notice a dip in your orders within your LoyaltyLion analytics why not promote a specific collection. Don’t forget to promote these special rewards on social channels 

Custom rewards

You can create custom rewards to perform actions or provide rewards that don’t fit into the standard LoyaltyLion reward types. These rewards can be fulfilled in one of two ways: manually or via a webhook.

Tip: This can be ANYTHING! Make sure you analyse your consumer preferences to ensure the reward is relevant to your store. For example: reward: $10 towards a charity.

Need help customizing your program? Hire an expert here!

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