This is a Shopify and Plus plan-only feature.
Reward Discounting uses AI to identify members who are close to unlocking a reward and offers them a temporary discount on the point cost. The incentive appears at the moment of purchase, creating urgency and pushing customers to redeem now rather than later.
Notifications:
Rewards section:
Reward confirmation:
How
AI suggestion
Using our AI suggestions makes running a reward discount campaign dead simple. The AI crunches your loyalty data and suggests the lowest-cost, highest-upside incentive and target audience.
Incentive
Define the incentive you want to discount during the campaign period. Choose the tier and the new cost of the reward. You can only discount voucher-based rewards.
Audience
Define which audience you want to offer the discount to by loyalty status and points balance. This allows you to target very specific customer cohorts who are close to, but haven't quite reached, the threshold to claim a reward, nudging them over to convert.
A/B testing
You can also split traffic into a campaign and a control group. So only show the discount to test customers to gauge the impact before rolling it out more broadly.
Content
Customise where and how the campaign renders across your purchasing journey;
Notifications
Loyalty page
Loyalty status
Scheduling
You can also set start and end dates and times for each reward discount campaign.
Shopper
When a shopper signs in, and our SDK recognises them as being in a campaign, we then start their journey. Each customer has a journey window in which they can claim and use the discounted reward against an order. These journey windows can start right up under the end of the campaign.
Reporting
Each campaign includes a summary that shows its recall impact. Four core metrics are provided:
Customers: Number of customers who completed the campaign journey
Orders: Number of orders placed by customers included in the campaign
Average order value: Total campaign sales divided by total campaign orders
Attributed sales: Total order revenue, net of refunds and discounts, generated by customers in the campaign
Journey Status definitions:
Assigned: Customer has visited the storefront, but has not claimed the discounted reward
Claimed: Customer has claimed the discounted reward
Completed: Customer has used the reward on an order
Expired: Customer visited the storefront but didn’t claim in the window
FAQ
How long does a shopper have to claim and use a discounted reward?
There are two distinct journey windows: a 2-hour window from when a customer first sees the discount to when they can claim the reward, and once claimed, they have a 2-hour window to use the reward against an order.
Why can't I create a campaign with draft tiers?
Campaign configurations rely heavily on tier settings, and publishing tiers or a campaign at the same time may have undesirable consequences.
What happens to discount combinations?
Rewards continue to respect the reward level setting for combining.
What happens to the reward expiry setting?
It is overwritten; all rewards that are part of a reward discount campaign have a 2-hour expiry period from the time they are claimed.
Which rewards can I include in the campaign?
Voucher-based %, flat order, and free shipping vouchers.
Product, Redeem at checkout and Seamless Free Product rewards are not supported.
Do customers become redeeming members if they claim the reward but don't use it within the 2-hour window?
No, because we void the reward after 2 hours, those customers remain non-redeeming members.
The AI suggestion is showing me an eligible customer count. How are these customers defined?
Customers who meet the loyalty status criteria, point balance and have made a purchase in the last 12 months.