LoyaltyLion Flows are available to Shopify merchants, who have a Klaviyo integration installed.
Plus plan: Full access as standard
Advanced plan: Preview mode, with option to purchase full feature as an add-on
If you would like this feature, please check the pricing page and support@loyaltylion.com.
Overview
LoyaltyLion Flows are designed to integrate with Klaviyo, allowing you to reap all the benefits of Loyalty flows while continuing to use your preferred ESP. In this guide, we’ll walk you through the setup process to ensure that your customers receive the appropriate emails as part of your LoyaltyLion flows.
To see how to setup your LoyaltyLion Flows please refer to our article here
LoyaltyLion Flows - Klaviyo Integration Instruction Video
Link your LoyaltyLion flow with Klaviyo
Select the 'Email' Block in the Flows editor
Click on Send event in the side panel
Click 'Send event' again the the modal pop up
You should now see a success message appear in the modal!
Log into your Klaviyo account and go to https://www.klaviyo.com/people to verify that you have a customer with the email
Click on that customer’s profile and verify that you have received the event that was just sent from your loyaltylion flows editor
Visit https://www.klaviyo.com/flows and click on the ‘Create flow’ button
Create a Klaviyo flow from scratch by clicking on the ‘Create From Scratch’ button
Give your Klaviyo flow the name / tags of your choice
Select ‘Metric’ to set up the trigger for your Klaviyo flow
Choose ‘LoyaltyLion - Flow Event’ from the Flow Trigger dropdown and click ‘Done’
Click on ‘Trigger Filters’ in the left menu and then select ‘Add a Trigger Filter’
Next, for the 'Dimension' select 'Identifier'
For the ‘Dimension value’, copy and paste in the Event ID from your LoyaltyLion Flows editor by clicking on the clipboard icon and then pasting the value into Klaviyo
15. Save your changes and then click ‘Done’ to finish editing your Klaviyo trigger
16. Drag an email block into your Klaviyo flow and configure the email content to your liking
17. We recommend you give your email block a name that makes it obvious to you which LoyaltyLion flow this email will be triggered by:
Set up click and open tracking
Klaviyo allows you to set up click and open tracking rates in your emails. This is important as it allows you to track the attribution for your LoyaltyLion flow
Open tracking
1. Follow this Klaviyo guide, using the following as the dynamic URL:
event.tracking_pixel_url
2. Next, you'll need to open the image styles, select the toggle to be a fixed width and set it to 1px
Click tracking
1. In the klaviyo email content editor, highlight your link and click the ‘Link’ button, using the below as the URL. This link will be directed to your store’s homepage
{{ event.cta_url }}
Turn on your Klaviyo flow
Once you are happy with your email content and you're ready for your flow to be switched on, Click the ‘Review and Turn On’ button
Now that you have your Klaviyo email flow set up, you are ready to go back to LoyaltyLion and turn on your Loyalty Flow!
Read about Setting up your LoyaltyLion Flows.