LoyaltyLion Flows are available to Shopify merchants who have a Klaviyo integration installed.
Plus plan: Full access as standard
Advanced plan: Preview mode, with the option to purchase the full feature as an add-on
If you would like this feature, please check the pricing page and support@loyaltylion.com.
Flows increase the impact and ROI of your program by delivering unique loyalty experiences in response to shopper actions and behaviors.
Before turning on your Flow, make sure your marketing email is ready. Read our Klaviyo integration guide.
In this article:
Creating a Flow from one of our pre-built templates
To create a new flow, click the Flows tab in your account's main navigation, and then select one of the available templates at the top of the page.
There are four templates, each built around a marketing goal:
Incentivize higher-value orders, which offers bonus points to lower-spending customers who spend more on their next purchase.
Motivate 1st to 2nd purchase, which encourages members who have bought once to come back.
Reward tier-specific spending, which targets a single loyalty tier. You need at least one tier set up before you can use it.
Promote a product or collection, which offers bonus points on specific products. You need to choose the product or collection as you create it.
Once you have chosen which goal-based flow you want to set up, simply click the tile, and confirm you want to Use Flow in the confirmation modal to create the flow.
Your flow will be named from the template you've chosen, but you can rename it at any time. The name of your flow should be easily understood by you and your team. As you start to use and create more flows, the number of flows can add up quickly and clear naming conventions will help you stay organized.
Customizing your flow
During Flows Beta, you can edit the values inside existing blocks in a flow, but you can't drag around or remove blocks from a flow at this time.
Understanding flow blocks
Flow blocks come in 3 types. The block menu also lists blocks we have not released yet, such as Reward, Tier and SMS. These are shown as unavailable and cannot be added to a flow.
The 3 available types are:
Logic: These blocks control how a customer moves through the flow.
Conditional splits can be used to branch your flow into multiple paths based on specific criteria, such as an action a customer has taken or other information related to the person currently in the flow.
Wait for blocks, wait for an event to trigger within a time frame that you set. For example, "Wait 30 days for the customer to place an order." If the customer doesn't make a purchase during those 30 days, they will exit the flow. Like the Trigger block, a Wait for block can only wait on an order.
Time delay blocks in a flow represent a scheduled pause or waiting period. This block allows you to define a specific amount of time before a customer journey moves to the next block.
Incentives: Incentives are what a customer can receive at the end of a flow. We currently can only give Points as a reward.
Inform: These blocks help you communicate with your customers during the journey, such as sending marketing emails. At this time, we're supporting an integration with Klaviyo emails with an aim to add a wider range of app integrations in the future.
Trigger
The Trigger block is what starts a flow. A flow can only be started by an order. The Event dropdown offers Order placed and Order fulfilled, and nothing else, so you cannot start a flow when a customer joins a tier, enters a segment, or leaves a review.
Click on the Trigger block to edit:
The event's conditions (for example, you can change the order amount)
The event's filters (for example, you can target 1st to 2nd purchase or a specific tier)
Before switching on your flow, you need to configure the Email block. See Flows - Klaviyo Integration Setup.
Turning on your flow
Once you have configured each block and turned on your Klaviyo email flow, you are now ready to turn on your Loyalty Flow!
Important! Configure emails in your ESP before turning on your LoyaltyLion Flow to prevent extra points from being awarded before your flow is ready.