Flows increases the impact and ROI of your program by delivering unique loyalty experiences in response to shopper actions and behaviors.
Before turning on your Flow, make sure your marketing email is ready. Read our Klaviyo integration guide.
Creating a Flow from one of our pre-built templates
To create a new flow, click the Flows tab in your account's main navigation, and then select one of the available templates at the top of the page.
Our templates provide a few flows based on your particular marketing goals, and more are coming soon.
Once you have chosen which goal-based flow you want to set up, simply click the tile, and confirm you want to Use Flow in the confirmation modal to create the flow.
Your flow will be named from the template you've chosen, but you can rename it at any time. The name of your flow should be easily understood by you and your team — as you start to use and create more flows, the number of flows can add up quickly and clear naming conventions will help you stay organized.
Customizing your flow
During Flows Beta, you can edit the existing blocks in a flow, but you can't drag or remove blocks from a flow at this time.
Click on the Trigger block to edit:
The event's conditions (for example, you can change the order amount)
The event's filters (for example you can target 1st to 2nd purchase or a specific tier)
Click on the Time delay block to edit:
How long the flow should wait after the Trigger before it moves to the next block
Wait for ...
Click on the Wait for ... block to edit:
The maximum wait time
Any conditions on the block (you can edit the existing or add another to create a range for example)
Click on the Points block to edit:
The amount of points to award customers who have completed the action
The reason for points description customers will see in their account activity
Before switching on your flow, you now need to configure the Email block. See Flows - Klaviyo Integration Setup.
Turning on your flow
Once you have configured each block, and turned on your Klaviyo email flow, you are now ready to turn on your Loyalty Flow!