In this article
Overview
The SmartCustomer integration lets you reward your customers with points for the reviews and content they leave on SmartCustomer — company reviews, product reviews, photo reviews, and video testimonials. Each review type maps to its own activity in LoyaltyLion, so you control exactly what earns points and how many.
How integrating SmartCustomer and LoyaltyLion can help you
Reviews are some of the most valuable content your customers create, and this integration turns that effort into loyalty. Reward a customer the moment they write a review, add a photo, or record a video testimonial, and you give them a reason to come back and buy again. It's a simple way to build a steady stream of social proof while deepening the relationship with the customers who already love your brand.
How to set up the integration
To successfully link your LoyaltyLion Account, you will need:
- A SmartCustomer Business page
- An active LoyaltyLion account
SmartCustomer steps
Log in to your SmartCustomer Business dashboard.
On the navigation sidebar, go to Loyalty Programs > LoyaltyLion Integration.
Click Connect to LoyaltyLion.
Log in to LoyaltyLion, select the account you want to link to SmartCustomer, and click Continue.
Click Authorize to grant access.
You'll be redirected to your SmartCustomer account, where you can enable, disable, or disconnect the integration.
LoyaltyLion steps
Log in to your LoyaltyLion account and go to Manage > Create new rule.
Select Custom rule to create a new custom activity. SmartCustomer has unique identifiers that create individual user-tracking activities:
smartcustomer_company_review_reward– write a company reviewsmartcustomer_company_photo_review_reward– write a company review including photossmartcustomer_video_testimonial_reward– write a company review including a video, or create a video testimonialsmartcustomer_product_review_reward– write a product reviewsmartcustomer_product_photo_review_reward– write a product review including photos
Paste the identifier you want to track into the identifier field.
On this page, set the points you want to reward, plus the display settings, limits, and approval method:
Immediate: points are awarded whenever the customer completes the activity in SmartCustomer.
Trigger: the completed activity shows as "pending" until you approve it on the LoyaltyLion customer's dashboard (recommended).
Click Create rule to finish.
Repeat to add custom rules for the other SmartCustomer identifiers.
Once activities are triggered, review and approve them on the customer's dashboard. Your customers need to use the same loyalty program registration email on SmartCustomer to be credited.
When creating a video testimonial or adding photos to a review, add them within 10 minutes of creating the review so they count as a SmartCustomer video testimonial or company photo.
FAQ
Why hasn't my customer received their points?
Two common reasons: the email they used on SmartCustomer doesn't match their loyalty program registration email, or the activity's approval method is set to Trigger and it's still pending your approval on the customer's dashboard.
What's the difference between Immediate and Trigger approval?
Immediate awards points as soon as the customer completes the activity. Trigger holds the activity as "pending" until you approve it manually. We recommend Trigger, so you can check reviews before points go out.
Can I reward different review types with different points?
Yes. Create a separate custom rule for each identifier and set the points individually.
My customer's photo or video isn't counting. Why?
Photos and videos need to be added within 10 minutes of creating the review. Anything added later won't register as a photo review or video testimonial.
If you would like more information about SmartCustomer, go take a look at their website to find out about how they can help you.