In this article:
Overview
The Bazaarvoice integration lets you reward your customers for reviews that are moderated and approved in Bazaarvoice. Unlike the standard review rule, it gives you control over what earns points and how many, so you can encourage the kind of review content that builds trust with shoppers.
We only award points once a review reaches Approved status in Bazaarvoice. While a review is still in moderation, its points show as pending.
Getting started
Installing the Bazaarvoice integration is a manual process, because of how the Bazaarvoice API works.
To get set up: email the Bazaarvoice integrations team at partner-integrations@bazaarvoice.com to request the integration and your API keys. Then send the keys to support@loyaltylion.com, and we'll set the integration up for you.
Creating a Bazaarvoice review rule
Once the integration is live, go to Program, then Rules, click Create rule, and select Leave a review via Bazaarvoice. The rule only appears in the list after the integration is installed. Here's what you can set:
Bonus points for specific products
Give extra points when a customer reviews a product you choose, useful for driving reviews on new launches or key products.
Bonus points for photos and videos
Encourage richer reviews with bonus points when a review includes photos or videos. Choose a fixed bonus (for example, +50 points for any photo) or points per photo or video (for example, +25 points per photo), and optionally cap the bonus with Max points.
Requirements
Set a bar a review has to clear before it earns anything: a minimum review length in characters, or a minimum number of photos or videos. A review that misses it earns no points.
Per-tier bonuses
Set product, photo and video bonuses per loyalty tier, to reward higher-tier members more generously. Requirements apply to every customer.
How rewards are issued
We check Bazaarvoice for new and updated reviews every 5 minutes, so points arrive a few minutes after a review is approved. Reviews that are pending moderation, rejected or removed don't earn points.
We match each review to a customer by their email address. Reviews from guests, or from an email address that doesn't match one of your customers, don't earn points.
Once a review is approved, its points move from pending to earned and show in your customer's balance everywhere they see LoyaltyLion. If an approved review is later rejected or removed, we remove the points it earned.
Bazaarvoice review rule vs standard review rule
This table compares the Bazaarvoice review rule with the standard review rule:
Feature | Standard review rule | Bazaarvoice review rule |
Reward for submitting any review | ✓ | ✓ |
Bonus points for specific products | ✗ | ✓ |
Bonus points for photos/videos | ✗ | ✓ |
Qualifying review thresholds | ✗ | ✓ |
Per-tier configuration | ✗ | ✓ |
FAQ
Why didn't my customer get points for their review?
Check that the review is Approved in Bazaarvoice, and that the reviewer used the same email address as their loyalty account. Guest reviews don't earn points.
Who do I contact for help?
To get the Bazaarvoice integration installed, or if you have questions about your review rules, contact support@loyaltylion.com.