Shopify Flow works with LoyaltyLion on Shopify, on our Classic plan and above. Whether you can use Flow, and which of its features, depends on your Shopify plan. To compare our plans, see our pricing page.
In this article:
Overview
Shopify Flow automates tasks in your Shopify store. LoyaltyLion adds its own triggers and actions to Flow, so a workflow can start from something that happens in your loyalty program, or end by adding points or changing a customer’s tier.
How Shopify Flow can help you
Set up automated workflows in minutes, with no code
Test different combinations of triggers and actions to see what works best
Send personalized messages based on what your customers do
In Flow’s visual workflow builder you can:
Start a workflow from a LoyaltyLion event
Set conditions that decide whether it runs
Finish with a LoyaltyLion action, or an action from another app
LoyaltyLion triggers and actions
Triggers
Customer moved up a tier
Customer moved down a tier
Customer birthday is in 7 days
Customer birthday is today
Customer has enough points for reward
Customer moved into ‘At Risk’ segment
Customer moved into ‘Win Back’ segment
Customer moved into ‘Loyal’ segment
The two birthday triggers run at 9am.
Actions
Add points. Adds approved points to a customer.
Change tier. Moves a customer into a tier, for a duration you set. The default is 12 months.
Workflow ideas
Some of these start from a LoyaltyLion trigger. Others start from one of Shopify’s own triggers or conditions, and are marked as such. Emails in these ideas go through your email platform, such as Klaviyo.
Turn guest shoppers into members
Tell customers who check out as guests that points are waiting if they create an account, and give extra points to those who do.
Trigger: an order from a guest customer (a Shopify trigger and condition)
Action: send an email saying points are waiting
Surprise customers on their birthday
Send a reward as their birthday arrives.
Trigger: Customer birthday is today
Action: send an email with a reward
Win back customers at risk
Give customers who are drifting away some points, and tell them. In LoyaltyLion you can then see how many at-risk customers buy again.
Trigger: Customer moved into ‘At Risk’ segment
Action: Add points, for example 500, and send an email
Reward orders above your average
Give extra points when a customer spends more than your average order value.
Trigger: an order over an amount you set (a Shopify trigger and condition)
Action: Add points, and send an email
Celebrate a tier upgrade
Give extra points and send a congratulations email when a customer moves up a tier.
Trigger: Customer moved up a tier
Action: Add points, and send an email
Reward returning customers
Give extra points when a customer reaches a number of orders, such as 5.
Trigger: an order, with a condition on the customer’s order count (a Shopify trigger and condition)
Action: Add points, and send an email
For more on building workflows, see Shopify’s Flow documentation.
FAQ
Why is my “Customer has enough points for reward” workflow not running?
First check the workflow is turned on and your email settings are working. Then check your rewards: this trigger runs when a customer earns points and can now afford a reward, and it looks at these rewards only:
Discount
Collection percentage discount and Collection fixed discount
Free shipping
Gift card
Custom rewards
It ignores Redeem points at checkout, Free product (seamless) and product rewards. So if you only offer those, the trigger never runs. When a customer can afford several rewards, the workflow receives the most expensive one.