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Recurate - Integration Manual

An easy way to link pre-loved items with your loyalty program

Written by Jason Leader

The Recurate integration is available for all Shopify and Shopify Plus customers.


In this article:


Why Recurate?

Recurate is a tech-enabled resale platform that empowers brands and retailers to establish their own integrated resale channel directly on their ecommerce sites. Recurate are long-term partners that work with technical, sustainability, and marketing teams through implementation and post-launch to grow and scale their resale program.


The benefits of integrating with Recurate

By incentivizing resale purchases through custom loyalty reward programs, merchants can:

  • Grow their resale business as a percentage of overall sales.

  • Increase customer lifetime value by acquiring a new cohort of resale buyers and engaging existing customers in new ways.

  • Capture data insights specific to resale customers and programs.

  • Promote sustainable and environmental brand values and align to customer values


How does the Recurate integration work?

Pre-loved items are tagged and added to a collection in Shopify, by Recurate. You can then create a rule that awards extra points on all items in that collection, incentivizing your customers to shop pre-loved.

This works well alongside other eco-initiatives, shows sustainable practices, and gives your customers a little extra for buying something used over a new product.


How to integrate LoyaltyLion and Recurate

Adding the tags to items, and adding those items to a collection, is handled inside the Recurate platform and appears in Shopify. After setting up Recurate, set up the following in LoyaltyLion:

  1. Log in to your LoyaltyLion account

  2. Click the Manage tab

  1. On the left, find Activity rules and click Create new rule

  1. Click Purchase from a specific collection

  1. Enter the Collection ID for the used items Recurate has tagged

  1. When you are happy with the bonus points awarded per item, click Create Rule to save

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