In this article:
Why Optimizely and LoyaltyLion?
Sync customer loyalty data, like points earned, points used, and date joined, into Optimizely Data Platform (ODP) for advanced segmentation and dynamic content creation.
Benefits of integrating with Optimizely
Identify customers who are not yet members of your loyalty program, then segment your top customers in that group. Target them with messaging to convert them into loyalty members.
Create a segment of customers who have earned any loyalty points and exclude them from Cart Abandonment campaigns that encourage purchasing with a discount offer.
Nudge loyalty members who haven’t engaged with your brand in some time and slipped into the Winback zone, using Optimizely's Churn Prevention feature.
Segment your loyalty members based on loyalty tiers and target them with relevant messaging.
How to integrate LoyaltyLion with Optimizely
1. Log in to Optimizely Data Platform.
2. Go to Data Setup, then App Directory.
3. Find LoyaltyLion in the list.
4. Click Install App.
5. You'll see a green notification when LoyaltyLion installs.
6. In the Settings tab, click Authorize.
7. Choose the LoyaltyLion program to connect, then confirm the authorization in LoyaltyLion.
8. You'll see a green notification when this is done.
9. To bring in your existing customers, go to Settings, then Configuration, and click Start Historical Sync. After that, Optimizely updates LoyaltyLion data nightly.
The program will let you know once the sync starts:
