To see which plans include Klaviyo integration please see our pricing page. If Klaviyo isn't listed on your integrations page within LoyaltyLion and you would like it, please contact

In this article:

Why Klaviyo and LoyaltyLion?

Klaviyo is built on a single idea: using data to drive your marketing delivers better results. The platform makes it easy to pull in important data, use it to personalise your marketing content, target your campaigns, review your results and optimise performance. 

Using LoyaltyLion and Klaviyo together allows you to send emails that your customers will look forward to receiving.

Benefits of integrating with Klaviyo

  • Increase repeat purchases with reward available emails
  • Engage with customers via monthly loyalty summary emails
  • Increase customer acquisition with referral prompt emails
  • Target specific customer groups with segmentation 
  • Richer personalisation

How to integrate LoyaltyLion with Klaviyo?

1. Login to your LoyaltyLion account
2. Click on the tab Manage

3. On the left find Integrations and click Manage 

4. Find Klaviyo on the list and click Install Integration button

5. Follow the instruction on the site in order to find your Public and Private API key

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6. Click Install Klaviyo to save the changes. 

7. If you wish to select the properties to push to your Klaviyo contacts, go to:
 Manage > Integrations  and click Configure Integration

What fields are synchronised to Klaviyo?

Note: If you want to know how to use template tags in Klaviyo emails,
click here

We currently sync the following merge fields to each member:

  • Points (total, approved, pending, spent, lifetime)
  • Number of rewards claimed
  • Date enrolled in the program
  • Customer's unique referral link
  • Loyalty Tier
  • Birthday
  • Insights segment

Here is the complete list of merge fields we sync:

Total Points (approved and pending points):  points_total 

Approved (redemable) points: points_approved 

Pending points: points_pending 

Lifetime points: points_lifetime 

Spent points: points_spent 

Number of rewards claimed: rewards_claimed 

Date enrolled in the program: enroll_date    

Referral URL: referral_url  

Loyalty Tier: loyalty_tier 

Birthday: birthday 

Insights segment: insights_segment

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Q. How can I use this data to help my business?
This data will help you increase revenue, engagement and customer acquisition, as well as segmenting customers based on their loyalty properties, prompt customers to refer their friends by emailing them with their referral link and more

Click here to visit Klaviyo's website.

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