To see which plans include Klaviyo integration please see our pricing page. If Klaviyo isn't listed on your integrations page within LoyaltyLion and you would like it, please contact support@loyaltylion.com
Please note that using one Klaviyo account with more than one LoyaltyLion program is not supported
Why Klaviyo and LoyaltyLion?
Klaviyo is built on a single idea: using data to drive your marketing delivers better results. The platform makes it easy to pull in important data, use it to personalize your marketing content, target your campaigns, review your results and optimize performance.
Using LoyaltyLion and Klaviyo together allows you to send SMS messages that your customers will look forward to receiving.
Benefits of integrating with Klaviyo
Increase repeat purchases with reward available SMS messages
Engage with customers via monthly loyalty summary SMS messages
Increase customer acquisition with referral prompt SMS messages
Target specific customer groups with segmentation
Richer personalisation
How to integrate LoyaltyLion with Klaviyo?
1. Login to your LoyaltyLion account
2. Click on the tab Manage
3. On the left under Settings, click Integrations
4. Find Klaviyo on the list and click Install Integration button
5. You will then be re-directed to Klaviyo - log into your Klaviyo account
(Click an Image and make it bigger)
6. Click Allow on the next page
7. Select the properties and/or events to push to your Klaviyo contacts, then click the Update configuration button to save the changes.
8. If you wish to change the properties to push to your Klaviyo contacts, go to:
Manage > Integrations and click Configure Integration
We currently sync the following merge fields to each member:
Points (total, approved, pending, spent, lifetime)
Number of rewards claimed
Date enrolled in the program
Customer's unique referral link
Loyalty Tier
Birthday
Insights segment
Complete list:
Total Points (approved and pending points): points_total
Approved (redeemable) points: points_approved
Pending points: points_pending
Lifetime points: points_lifetime
Spent points: points_spent
Number of rewards claimed: rewards_claimed
Date enrolled in the program: enroll_date
Referral URL: referral_url
Loyalty Tier: loyalty_tier
Birthday: birthday
Insights segment: insights_segment
Don't be alarmed if you can't see the fields in Klaviyo right away after you integrate. The initial sync might take a moment to push all the properties, however, once it's done, fields will be pushed in real-time.
You can find the fields in the tab Profiles in Klaviyo and by clicking on a specific customer's account.
How to segment your customers in Klaviyo
You can use the properties to segment your customers. You can do this by following the below steps:
Click on the Lists & Segments
2. In the top right corner click on the Create List/Segment
3. Add a new definition and click on Dimension. LoyaltyLion properties should be visible on the drop-down menu under Custom properties
Adding LoyaltyLion Data to your Klaviyo SMS Messages
You can use the above properties that you would typically use for your segmentation, as dynamic properties within your SMS messages, called Personalisations.
You can add these through the Personalisation option in the Content screen. This will then update with a value on the preview on the right. You can only add one Personalisation per SMS.
Need help from an SMS expert? Hire one here!