The TikTok Shop integration is available on the Classic plan and above, for TikTok Shop stores in the US. If you would like to upgrade your plan, please reach out to your Account Manager or contact our Support team.
In this article:
Overview
The TikTok Shop integration brings your loyalty program into TikTok Shop. Your customers join your program inside the TikTok app, see their points balance, tier and points history there, and spend their points on coupons for your TikTok Shop.
TikTok Shop orders from members earn points in the same loyalty account as orders from your store, so each member has one points balance and one tier wherever they shop.
You can also find LoyaltyLion in the TikTok Shop App Store.
How the TikTok Shop integration can help you
TikTok Shop buyers usually stay anonymous to your brand. When they join your loyalty program in TikTok Shop, you learn who they are, and they become members you can recognize and reward.
Points earned and spent inside TikTok Shop give buyers a reason to come back. And because TikTok Shop orders feed the same points and tiers as your store, a customer who shops in both places is rewarded for everything they buy from you.
Before you start
To use the TikTok Shop integration, you need:
A LoyaltyLion account on the Classic plan or above
A TikTok Shop store in the US, and access to the TikTok account that manages it
Brand membership switched on in your TikTok Shop. If you’re not sure whether it is, check with your TikTok Shop account manager.
How to set up the TikTok Shop integration
In LoyaltyLion, go to Integrations.
Choose TikTok Shop, and click Connect TikTok Shop.
Sign in to TikTok with the account that manages your shops, and authorize LoyaltyLion.
You'll return to LoyaltyLion, and the page will show TikTok Shop is connected to this loyalty program, with a table of your connected shops.
You can also start from TikTok’s side, by clicking Install on the LoyaltyLion listing in the TikTok Shop App Store. It’s the same connection as Connect TikTok Shop, so you only need to do one of them.
If the TikTok Shop integration won't connect:
If you see Connect the account that manages your shops, the TikTok account you signed in with has no shops. Click Connect TikTok Shop again and sign in with the account that manages them.
If you see Your TikTok Shop connection is missing the membership permission, click Reconnect TikTok Shop and approve the connection again.
TikTok Shop coupons
TikTok Shop coupons are the rewards your members claim with their points in TikTok Shop. You set the discount and the points cost in LoyaltyLion. TikTok issues the coupon to your member and applies it at checkout.
Creating a TikTok Shop coupon
In LoyaltyLion, go to Integrations, and then TikTok Shop.
In the Coupons section, click Create coupon.
Choose the Shop the coupon is for, and enter a Title. Your members see the title in TikTok Shop.
Under What members get, choose Amount off or Percent off, and set a Minimum order if you want one.
Under What it costs, set the Points required. We take these points from your member's balance when they claim the coupon. Set 0 to make it free to claim.
Under When, set when Claiming starts and Claiming ends, and how many days members have to Use within, up to 365 days.
Under Limits, set the Claims per member and the Total claims, up to 99,999.
Click Create coupon. The coupon appears in the list as Active, or as Scheduled if claiming starts later.
TikTok Shop coupons can't be edited once they're created. Here's how to change one:
To change a TikTok Shop coupon, create a new coupon, then deactivate the old one. Members who claimed the old coupon and haven't used it can't use it after you deactivate it.
TikTok Shop coupon statuses
Each coupon in the Coupons list shows one of these statuses:
Active: members can claim it now.
Scheduled: claiming starts on the date shown.
Ended: the claiming period is over.
Deactivated: you or a teammate deactivated it. The list shows when, and by whom.
Not created: TikTok didn't answer when we asked it to create the coupon. Click Try again. This asks TikTok for the same coupon, so it won't create a second one.
Program information in TikTok Shop
Program information is what TikTok Shop shows your members about your loyalty program: a link to your privacy policy, your points rules and, optionally, your sign-up bonus and earning rate. You send it to TikTok from LoyaltyLion.
In LoyaltyLion, go to Integrations, and then TikTok Shop.
In the Program information section, enter your Privacy policy URL. It must start with https://.
Check the Points rules. We write these from your program's rules, including your purchase rate, birthday points, sign-up points and when points expire.
Add anything else members should know, if you want to. This plain text appears after your points rules, up to 20,000 characters in all.
Under Benefits shown to members, choose whether to Show sign-up bonus, from your Join program rule, and Show earning rate, from your Make a purchase rule.
Click Send to TikTok. The section shows Sent to TikTok with the date and time.
TikTok Shop doesn't update your program information on its own. Here's what to do after you change your rules:
After you change your rules, click Send to TikTok again. Until you do, TikTok Shop keeps showing what you last sent, and the Program information section shows TikTok Shop shows old points rules.
Sending replaces the privacy link and points rules in every shop you've connected. The earning rate can't be shown if your Make a purchase rule doesn't earn a whole number of points, because TikTok shows the rate in whole points only. It also can't be shown if your program earns points per pound, euro or any currency other than US dollars, because TikTok shows the rate in your shop's currency.
How TikTok Shop members and orders work
Joining in TikTok Shop
Your customers join your loyalty program from inside TikTok Shop. If they already have a loyalty account with the same email address, TikTok shows them that account to confirm, and their TikTok Shop activity goes into it.
If they use a different email address on TikTok Shop and on your store, they become 2 separate members, and we don't merge them.
Earning points on TikTok Shop orders
Members earn points on their TikTok Shop orders just as they do on orders from your store, and those orders count toward their tier.
If you use TikTok's Shopify sales channel, TikTok also copies each TikTok Shop order into your Shopify store. We recognize the copy as the same order, so it earns points once.
When a TikTok Shop order is canceled or refunded, we take back the points it earned, as we do for orders from your store. Samples, replacements and exchanges don't earn points.
Orders placed before joining
A customer's TikTok Shop orders earn nothing until they join your program in TikTok Shop, even if they're already a member through your store. When they join, earlier TikTok Shop orders earn points if they fall inside your Reward historic purchases period, set in Settings under Order settings.
Leaving the program in TikTok Shop
If a member unlinks their loyalty account in TikTok Shop, they keep the points they've already earned. Their later TikTok Shop orders don't earn points until they join again.
TikTok Shop members in Klaviyo and other integrations
When someone buys from you on TikTok Shop, TikTok's Shopify sales channel creates a separate Shopify customer for them, with a stand-in email address ending in @scs.tiktokw.us. We never send loyalty data to that customer.
We send a TikTok Shop member to Klaviyo and your other integrations, and add loyalty metafields and tags in Shopify, only once they also have their own customer account in your store. A member who only ever shops on TikTok Shop isn't sent.
Klaviyo's own Shopify integration may still create a Klaviyo profile at the stand-in email address. That profile gets no loyalty data from us.
FAQ
Why didn't my customer get points for a TikTok Shop order?
Check these, in order:
Not joined in TikTok Shop. Your customer needs to join your program inside TikTok Shop. Having a loyalty account through your store isn't enough.
Outside the history period. Orders placed before they joined earn only inside your Reward historic purchases period.
Order type. Samples, replacements and exchanges don't earn points.
Canceled or refunded. We take back the points for canceled and refunded orders.
Why does a TikTok Shop member have no email address?
When someone joins who hasn't ordered from your TikTok Shop in the last 90 days, TikTok shares only part of their email address, so the member starts with none. TikTok shares the full address once they place an order, and we add it to the member then. Until then, you can find them in Customers by name.
Can I give back the points a member spent on a TikTok Shop coupon?
No. TikTok issues and manages the coupon, so you can't refund or void a TikTok Shop coupon redemption in LoyaltyLion. If TikTok can't issue a coupon a member claimed, we give their points back automatically.
Can I see how many of each coupon members claimed and used?
Yes, in TikTok Shop Seller Center, under Promotions. In LoyaltyLion, every TikTok Shop coupon redemption shows in your member's points history with the points it cost, but isn't split by coupon value.
Can my customers opt in to email marketing when they join in TikTok Shop?
Not when they join. Email marketing opt-ins in TikTok Shop are part of TikTok's own CRM tools, set up in Seller Center.
Can I change my program's name in TikTok Shop?
TikTok sets the program name for each shop. To change it, contact our Support team at support@loyaltylion.com.