For access to this integration, please contact Listrak directly
Why integrate LoyaltyLion and Listrak?
By connecting LoyaltyLion with Listrak, you can seamlessly incorporate your customer loyalty data into every email and SMS program. Use this powerful integration to:
Increase customer retention — turn loyalty moments into meaningful messages that build stronger relationships.
Boost cost efficiency — focus spend on your most engaged, high-value customers.
Grow repeat revenue — convert loyalty activity into more frequent purchases.
Unlock valuable customer insights — use loyalty data to understand and segment your audience better.
How it works
Once connected, LoyaltyLion sends real-time loyalty data to your Listrak account, enabling you to build automated, loyalty-driven customer journeys.
Properties sent from LoyaltyLion
Property | What it is |
Total points | The number of points this customer currently has, including pending points |
Approved points | The number of points this customer has available to spend |
Pending points | Points this customer has earned but can't yet spend, e.g. from unpaid orders |
Spent points | The number of points this customer has spent |
Lifetime points | The total number of points this customer has ever earned, including spent points |
Number of rewards claimed | The number of rewards this customer has claimed |
Number of rewards used | The number of rewards this customer has used |
Blocked | Whether this customer is blocked from earning or spending points |
Date enrolled in program | The date and time this customer joined the Loyalty Program |
Referral URL | This customer's unique referral URL |
Loyalty Tier | The name of this customer's current Loyalty Tier |
Birthday | This customer's birth date |
Insights segment | This customer's Insights Segment (one of "Loyal", "At Risk", "Win Back") |
Tier expiration date | When the customer's current tier ends |
Tier progress | The customer's current progress toward maintaining or upgrading their tier |
Projected tier progress at expiration | The customer's projected progress when their current tier expires |
Progress needed to renew tier | How much more progress the customer needs to keep their current tier when it expires |
Progress needed to upgrade tier | How much more progress the customer needs to reach the next tier |
Next tier | The next tier the customer would reach if they upgrade |
Forecasted tier at expiration | The tier the customer is forecasted to be in when their current tier expires |
Receipt upload URL | A receipt upload URL associated with this customer |
Supported loyalty events
Listrak receives data that supports the following triggers:
Customer enrolled in loyalty program
Loyalty tier upgraded
Customer approaching next tier
Loyalty points earned
Loyalty reward available
Loyalty reward claimed
Create automated campaigns
Using Listrak Custom Events, you can design tailored journeys based on these loyalty events. Each event includes key data points such as:
Loyalty tier name
Number of loyalty points
Reward availability
These parameters can be used to route customers to different messages — for example, tier-specific emails or reward reminders.
💡 Tip: Use handlebars templating to dynamically personalise your message content across email and SMS.
To build your campaigns, you’ll need:
A custom event for each campaign type
Email creatives for each loyalty trigger
SMS/MMS message copy for loyalty notifications
Getting started
All setup for this integration is managed by Listrak. Please contact Listrak to have the integration enabled.
In Listrak:
Create or identify your loyalty audience list.
Map your LoyaltyLion events such as points earned, tier changes, and rewards available.
Build your campaigns:
Use your loyalty data to create personalised journeys and segmented automations in Listrak.
Combine loyalty insights with purchase behaviour to deliver timely, relevant messages that drive engagement and repeat purchases.