New Customer Accounts is Shopify's sign-in for customers. Instead of a password, your customers enter their email address and a one-time 6-digit code, and Shopify treats everyone who verifies their email as an account holder. They can then see their orders and account details in a customer accounts portal.

LoyaltyLion works with both New Customer Accounts and Classic customer accounts. This article covers what changes for your loyalty program. To show loyalty details inside the customer accounts portal, see how to add loyalty to your customer accounts.

With New Customer Accounts, customers join your program in these ways:

You choose which of these apply in Settings, then Enrollment. With Automatic (recommended), signing in always enrolls a customer and you can turn POS orders on or off. With Manual opt-in, customers join only when they choose to. Find out more about opt-in program enrollment.

Signed-in customers can complete all your rules as normal.

The join rule works slightly differently. With Classic accounts, customers earned the points by creating an account with a password. With New Customer Accounts, we award the points when the customer joins, which is usually their first signed-in visit.

Signed-in customers can redeem their points for rewards as normal.

Enrollment works in much the same way with New Customer Accounts as with Classic accounts, so you shouldn't see a big change in your enrollment numbers. Customers who don't sign in, and don't interact with your loyalty program, stay as guests and aren't enrolled.

Guest checkouts aren't enrolled in your tiers either.

With New Customer Accounts, customers don't explicitly create an account, so we only send these LoyaltyLion emails to customers who accept marketing in their Shopify customer profile:

The Points expiring soon email isn't affected. We send it to every enrolled customer who hasn't unsubscribed.

If you send loyalty emails through another email platform, set up the same marketing consent conditions there.

Yes. LoyaltyLion works with both, and enrollment works in almost the same way, so you and your customers won't notice a difference.

If your store has always used New Customer Accounts, we enroll customers as they engage with your store from now on, for example when they return or sign in.

If your store used Classic accounts in the past, customers who created an account with a password are already enrolled.

Shopify keeps customers signed in with cookies, which usually last 30 days. A customer who returns within that time and hasn't cleared their cookies is still signed in, so we recognize them. The exact length can vary with your store settings, customizations or third-party apps.

If your checkout has any LoyaltyLion block, such as Redeem points at checkout, we treat a customer who is signed in at checkout as a signed-in customer and enroll them, as long as your program uses automatic enrollment.