In this article:

We have overhauled the charts you find within your LoyaltyLion program, this includes the main Dashboard tab, the Program, Referral and Orders charts under the Analytics tab and the Loyalty Tier analytics charts within the Manage tab under Tiers. This will allow you to break down the information in the charts in granular detail, so you know exactly what has been happening on your loyalty program and when!

These improvements will change all of your graphs, allowing you to use them for past data as well.

It is now much easier to select a date range. Not only are the charts a lot more user-friendly, but we have also added quick time range selections so you can easily swap between a day, a month or a year. You can also zoom in on a specific time period, perfect for looking at the performance of a sale.

Charts will now automatically choose a resolution between weekly, daily, hourly and per minute, depending on the date range that has been selected - this means you can now see the exact moment a traffic spike occurred and the impact it had on the program, minute-by-minute.

Charts and the date picker now use your configured time zone. If you’re on Shopify, we keep this in sync with the time zone you have set in your Shopify store, so it’ll match your Shopify analytics. You can also set this time zone manually. This will allow you to properly line up your LoyaltyLion data with the data on your other systems.

You can now share a link to a specific chart and date range just by copying the URL. There's no need to share a screenshot any more, the person you are sharing the chart with will be able to access it at the exact point you are looking at, provided they can also log into your Dashboard.

As well as the above improvements, we have also reduced the loading times of the charts. This will significantly cut down the amount of time it would take for particularly busy charts to load, which should now only take a couple of seconds.

Within LoyaltyLion, there are multiple charts you can view. Each of these charts offers a view of a particular area of your loyalty program performance.

An overview of the loyalty program - this feature is currently for paid plans only.

Here, you can see how LoyaltyLion is increasing your revenue, customer lifetime value, average purchase frequency and average order value.

For a more detailed explanation of the charts within this dashboard, please see Loyalty Dashboard.

This tab is divided into a few sections:

New Program Members
This is the number of customers that have joined your loyalty program. This does not include customers gained via imports but through natural growth.

​Points Earned/Spent
​Points earned: This includes approved and pending point activities for named rules. Non-rule activities, for example imports and manual adjustments, are not included, as well as expired, void, or declined activities.

Points spent: This includes points spent on approved customer rewards.

Activities Completed
This is the number of activity rules your customers have completed in order to earn points. This can be broken down to each specific activity.

Rewards Claimed
This is the number of individual rewards your customers have claimed with their points through your loyalty program. This can be broken down to each reward type.

Orders Placed

This is the sum of orders over the selected timeframe, excluding cancelled and refunded orders.

Revenue

This is the total paid (including shipping and tax) of orders over the selected timeframe, excluding cancelled and refunded orders. We also include returned orders, and if you are using a third-party app for returns, this could potentially cause a discrepancy between the numbers you see on this dashboard and your ecommerce platform.

Referrals are a successful way to gain new customers while keeping your existing customers engaged.

If you have loyalty tiers enabled, these charts can be found within Manage -> Tiers -> Analytics.

Tier member count over time

The total count of tier memberships over your chosen timeframe. Each data point represents the number of active memberships at the end of each day.

New tier memberships

The number of new tier memberships over your chosen timeframe. This includes a customer's first membership, and each time they move into a different tier.

For a detailed explanation of customer tier progress, please see Customer Tier Progress.

You can now export the data in the chosen chart, which will download automatically in your browser. You will no longer have to wait for an email containing your chart data, and the data will automatically be broken into one row per day. This will allow you to keep local copies of all of your loyalty data, in an easy-to-use format.

To do this, click the Export button icon in the top right of the chart