In this article:

LoyaltyLion charts sit in three places, and they all behave the same way:

Use the quick selections to swap between a day, a month or a year, or drag across the chart to zoom into a specific period — useful for looking at how a sale performed.

Charts choose their own resolution — weekly, daily, hourly or per minute — based on the date range you have selected, so you can follow a traffic spike down to the minute it happened.

Charts and the date picker use the time zone configured for your program. On Shopify we keep that in sync with the time zone set on your store, so your LoyaltyLion figures line up with your Shopify analytics. You can also set the time zone manually.

Copy the URL to share a link to a specific chart and date range. Whoever you send it to opens it at exactly the point you were looking at, as long as they can also sign in to your LoyaltyLion account.

Click the export icon in the top right of any chart. The file downloads straight to your browser, broken into one row per day, so you can keep your own copy of the data.

An overview of your loyalty program, available on paid plans. It shows how LoyaltyLion is affecting your revenue, customer lifetime value, average purchase frequency and average order value. Loyalty Dashboard explains each of its graphs and how we attribute revenue to the program.

New program members — customers who have joined your loyalty program. Customers added by an import are not counted here, only natural growth.

Points earned — approved and pending point activities for named rules. Activities outside a rule, such as imports and manual adjustments, are not included, and neither are expired, void or declined activities.

Points spent — points spent on approved customer rewards.

Activities completed — the number of activity rules your customers have completed to earn points. Can be broken down by individual activity.

Rewards claimed — the number of individual rewards your customers have claimed with their points. Can be broken down by reward type.

Orders placed — the sum of orders over the selected timeframe, excluding canceled and refunded orders.

Revenue — the total paid, including shipping and tax, over the selected timeframe, excluding canceled and refunded orders. Returned orders are included, so if you use a third-party returns app you may see a difference between these figures and your ecommerce platform.

Site visits from referrals — new visits to your store through a LoyaltyLion referral.

New customers from referrals — customers who were successfully referred and made a purchase.

Revenue from referrals — revenue those customers brought to your store. This covers all revenue from referred customers, their first purchase and every one after it, whether they are a member or a guest.

Each of these breaks down by the channel a referral came from, so you see which channels are working for your store rather than a fixed list. Alongside them the page shows your top referrers, and the cost you saved against paid acquisition.

If you have loyalty tiers, open a tier under Program > Tiers and choose Analytics.

Tier member count over time — the total number of tier memberships over your chosen timeframe. Each data point is the number of active memberships at the end of that day.

New tier memberships — new tier memberships over your chosen timeframe. This counts a customer's first membership, and each time they move into a different tier.

Customer Tier Progress explains how an individual customer moves between tiers.