In this article: 

  • What is Customer Value Snapshot?
  • What does this data mean?
  • What can I do with this data?
  • FAQ

Using LoyaltyLion and Insights together allows you to gather a snapshot of your customer data over the past 12 months. This simple overview displays members versus non-members and the value they bring to your average order value, average number of orders per customer and average spend per customer.

What does this data mean?

  • Non-member : customers who have checked out as a guest 
  • Members : customers who have created an account with your store - enrolled customers
  • Non-redeeming members : customers who are enrolled but have not used any points to claim rewards
  • Redeeming members : customers who are enrolled and have used some points to claim rewards

What can I do with this data?

Non-member - You can reach out to these customers and encourage them to create an account and be enrolled into the loyalty program.
Tip: Check out this helpful article:
Turn guest shoppers into account holders

Members - If members aren’t engaged with the loyalty program why not set up contests such as double points weekend.
Tip: Check out this helpful article:
Double points week

Non-redeeming members - Make sure you have the ‘reward available’ LoyaltyLion email enabled. This is sent to customers when they have enough points to claim a reward.
Tip: You could set up a marketing campaign using one of our ESP integrations where you can let customers know their available points

Redeeming Members - These are your most loyal customers as they are actively engaged with your loyalty program.

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FAQ

How can we extract the customers within each segment?
You can extract the customers within each segment by completing a customer export. You can find the button in each of the tabs in Insights

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