In this article:
What is Customer Value Snapshot?
Using LoyaltyLion and Insights together allows you to gather a snapshot of your customer data over the past 12 months or since the program launched (if you launched less than 12 months ago). This simple overview displays members versus non-members and the value they bring to your average order value, average number of orders per customer and average spend per customer.
What does this data mean?
Non-member : customers who have checked out as a guest
Members : customers who have created an account with your store - enrolled customers
Non-redeeming members : customers who are enrolled but have not used any points to claim rewards
Redeeming members : customers who are enrolled and have used some points to claim rewards
What can I do with this data?
Non-member - You can reach out to these customers and encourage them to create an account and be enrolled into the loyalty program.
Tip: Check out this helpful article: Turn guest shoppers into account holders
Members - If members aren’t engaged with the loyalty program why not set up contests such as double points weekend.
Tip: Check out this helpful article: Double points week
Non-redeeming members - Make sure you have the ‘reward available’ LoyaltyLion email enabled. This is sent to customers when they have enough points to claim a reward.
Tip: You could set up a marketing campaign using one of our ESP integrations where you can let customers know their available points
Redeeming Members - These are your most loyal customers as they are actively engaged with your loyalty program.
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FAQ
Q. How can we extract the customers within each segment?
You can extract the customers within each segment by completing a customer export. You can find the button in each of the tabs in Insights.
