Customers are able to earn points within the 'earn points' section of thier loyalty panel.
Some activity rules will need to be complete within the loyalty panel in order to earn points for activities. For example:
Follow on Instagram
Follow on Twitter
Like on Facebook
Newsletter Signup
Happy Birthday
Other activities customers will automatically be given points for as long as they are logged in and using the same email address associated with their store account. For example:
Make a purchase
Write a review
Purchase from a specific collection
Create an account