Want to use Unlock?
LoyaltyLion Unlock is free, and available to Shopify stores registered in the US. If you don't see Unlock in your LoyaltyLion menu, contact our Support team at support@loyaltylion.com and we'll turn it on for your store.
In this article:
Overview
LoyaltyLion Unlock shows your customers offers from other brands after they buy: on your Shopify thank-you page, your order status page and your loyalty page. When your customers engage with those offers, you earn a share of what the brands pay. Your customers get access to deals across a wide network of providers, and you earn a share of that engagement back!
By the end of this article, you'll have chosen where Unlock offers appear and which categories of offer to keep off your store, and submitted your store for review.
How Unlock can help you
Unlock earns you revenue from customers who have already checked out, without touching your own products, prices or discounts. Offers come from partner brands through our offer network partner, and are picked to match what your customer just bought. There's no charge to use Unlock, and set-up takes a few minutes with no code.
Unsure if Unlock will benefit your store? We can provide estimates, as to what your store could earn in a year, starting from your orders over the last 12 months. Go to our Unlock page to find out more.
Click Change to try a different number of orders. The estimate is based on typical brand performance, so your own results depend on your customers and how many placements you use.
Where offers appear
Unlock can show offers in 3 places. You choose which ones during set-up, and can switch each one off later.
Shopify thank-you page: offers appear below the order confirmation, once your customer has paid. They see a short row of offers picked from what they just bought. This needs the Unlock block in Shopify's checkout editor.
Order status page: the page your customers come back to from their confirmation email to check on delivery. Offers sit below the order details. This also needs the Unlock block in Shopify's checkout editor.
Loyalty page: logged-in members see one personalized offer below your rewards, in the colors and fonts of the rest of your loyalty page. This needs no block, and is on automatically.
Claiming an Unlock offer doesn't change anything about your customer's order.
How to set up Unlock
Unlock set-up is one page of 4 steps. Each step saves as you go, so you can leave and pick up where you left off.
In LoyaltyLion, click Unlock in the menu. If you don't see it, contact our Support team at support@loyaltylion.com to turn Unlock on for your store.
Click Get started for free. This opens the Onboarding page.
Under 1. Set up your placements, choose where offers appear. The Loyalty page is on automatically. For the Shopify thank-you page or the Order status page, click Add in checkout editor, add the Unlock block in Shopify's checkout editor, and save. Back in LoyaltyLion, the row shows Ready once we can see the block. Click See an example on any row to preview it.
Under 2. Excluded offer categories, tick any categories you don't want your customers to see, then click Confirm. Your store's own category is already ticked and locked. Leave at least one category unticked.
Under 3. Agree to the Unlock terms, check Your revenue share, read the Unlock terms, then tick both boxes: "I've read and agree to the Unlock terms" and "I confirm my store isn't aimed at customers under 18".
Under 4. Submit for review, click Submit for review. You'll see "Store submitted for review. We'll email you when it's approved".
Your store needs a store category before you can submit it, because Unlock uses it to keep offers from brands like yours off your store:
If your store doesn't have a category yet, choose one under Store category in General settings first. Until set-up is complete, Submit for review stays greyed out, and the line under it lists what's left to do.
Choose your offers
Unlock offers come from 22 categories, in 5 groups. You can exclude any of them in step 2 of set-up, or later from the Unlock page. Tailor the offers that you show through Unlock to the audience of your site.
Offer categories
Offer categories
Age-restricted and regulated
Alcohol
Gambling and betting
Dating
Financial services
Insurance
Food
Food and drink
Meal kits
Food delivery
Lifestyle
Fashion and apparel
Jewellery and watches
Beauty and personal care
Home and garden
Travel
Fitness
Pets
Kids and family
Toys and games
Tech and media
Streaming and entertainment
Electronics
Phone and internet
Retail
Subscription boxes
Department stores and marketplaces
Store review
After you submit your store for Unlock, our offer network partner reviews it. This usually takes less than a day. We also check your store's privacy policy and program terms. The Store review section on the Unlock page shows where your review has got to: Submitted, In review, then Approved.
Once your store is approved, we email you and your other program administrators, and offers start showing straight away.
If our offer network partner needs more information, or doesn't approve your store, the Unlock page says so. Contact our Support team at support@loyaltylion.com and we'll work through it with you.
Revenue share & payments
With Unlock, you earn a share of the net advertising revenue LoyaltyLion receives from offers on your store. Your rate is shown under Your revenue share during set-up, and on each statement.
We pay your Unlock revenue share quarterly, with a statement showing the calculation. After you start set-up, someone from our team will contact you to take your payment details.
Unlock reports and pays in US dollars, whatever your store's currency.
We may change your rate with notice by email. A change applies to future months only, and you can switch Unlock off at any time.
Tracking your results
Once your store is live, the top of the Unlock page shows your Unlock results for the date range you pick:
Impressions
Clicks
Conversions
Your revenue (USD), as a chart
Results are updated daily, and first appear the day after offers start showing.
For a day-by-day breakdown, click View report. The Daily revenue report has a row for each day, and Export downloads it as a CSV file.
Managing Unlock
You can change any Unlock setting from the Unlock page after your store is live.
Pausing Unlock
To stop all Unlock offers, click Pause at the top of the Unlock page. Your settings are kept. Click Resume to show offers again.
Switching a placement off
To stop Unlock offers in one place only, switch that placement off under Placements. On the thank-you and order status pages, the block stays in your checkout and your customers see nothing in its place. Switch it back on to show offers again.
Changing excluded categories
Open Excluded offer categories on the Unlock page, tick or untick categories, and click Save. You'll see "Excluded categories saved".
If an Unlock block goes missing
A placement marked Not seen lately means we haven't seen the Unlock block load there recently, so it may have been removed from your checkout. On the thank-you page, that means your recent orders didn't load it. On the order status page, it means no customer has loaded it for a month. Click Open checkout editor to add the block back, or I removed it if you took it out on purpose.
FAQ
Does Unlock cost anything?
No. Unlock is free to use, and you can pause it at any time.
Which stores can use Unlock?
Unlock is available to Shopify stores registered in the US. If your store is in another country, the Unlock page shows a Register interest button: we're adding more countries as our offer network partner expands, and we'll let you know when it covers yours. Stores aimed at customers under 18 can't use Unlock. If your store is in the US and you don't see Unlock in your LoyaltyLion menu, contact our Support team at support@loyaltylion.com and we'll turn it on for you.
Who sees Unlock offers?
On the thank-you and order status pages, anyone who places an order sees them, including guests. On your loyalty page, only logged-in members see an offer, below your rewards.
In every placement, we only show Unlock offers to shoppers in the US. We don't show them to customers whose birthday on file says they're under 18, or to shoppers who have opted out of sharing their data through your store's privacy settings or their browser's Global Privacy Control (GPC).
Will my customers see offers from my competitors?
No. Your store's own category is always excluded, so your customers never see Unlock offers from brands like yours. You can exclude more categories from the Unlock page at any time.
Can I choose which brands' offers appear?
You choose the categories to keep off your store. Within the rest, our offer network partner picks the offers based on what your customer bought.
Why aren't Unlock offers showing on my store?
The banner at the top of the Unlock page says why. The most common reasons are:
Unlock is paused, or every placement is switched off.
The Unlock block hasn't been saved in your checkout editor yet, or no customer has reached that page since you added it.
Your store is still in review.
If the banner says Unlock isn't available for your store, contact our Support team at support@loyaltylion.com.
Start earning with Unlock
Unlock is free for Shopify stores in the US, and set-up takes a few minutes with no code. Contact our Support team at support@loyaltylion.com and we'll turn Unlock on for your store.







